Kia is promoting the 2016 Sorento in “The Perfect Getaway Vehicle”, a Super Bowl commercial featuring James Bond actor Pierce Brosnan. The Irish actor is presented with a pitch for a film set in the mountains. Brosnan visualises an action film with rocket launcher. The Perfect Getaway Vehicle film however has a much more benign approach, ending with a romantic form of fireworks away from everything. The clincher? Keeping the car. The campaign includes an interactive quiz hosted on the Kia Motors America Twitter channel.
Credits
Kia The Perfect Getaway commercial was developed at David&Goliath by chief creative officer Colin Jeffery, group creative directors Steve Yee and Ben Purcell, creative director John O’Hea, art directors Ben Tolbert and Mike Cornell, copywriters Chris Juhas and Andy Sciamanna, executive producer Christopher Coleman, chairman David Angelo, account director Adam Blankenship, group account director Brook Dore, president Brian Dunbar, management supervisor Nancy Ramirez, account executive Denny Tran, assistant account executive Annelise Lorenzo, director of broadcast production Paul Albanese.
Ben Tolbertmarisa, broadcast producer Marisa Bursteen, digital account director Jeanann Grubbs, digital account executive Sarah Kirsch, chief strategy officer Seema Miller, senior planner Ed Gibson, business affairs director Rodney Pizarro, business affairs manager Camara Price, project manager Kemit Ray and production information manager Russ Wortman.
Filming was shot by director Matthijs Van Heijningen via MJZ with director of photography Joost Van Gelder, executive producer Scott Howard and producer Donald Taylor.
Editor was Jono Griffith at Union Editorial with assistant editor Drew Johnson, executive producer Michael Raimondi and senior producer Joe Ross.
Post production was done at The Mill by senior executive producer Sue Troyan, executive producers Enca Kaul, Reece Ewing, executive producer (color) Thatcher Peterson, senior producer Diana DeVries, color producer Natalie Westerfield, shoot supervisors John Shirley, John Leonti, creative director John Leonti, 2D lead artist John Shirley, 3D lead artists Sid Harrington-Odedra, 2D artists Chris Payne, Narbeh Mardirossian, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong, Kirsten Hall, 3D artists Suraj Odedra, Christos Parilaros, Filippo Forno, Adam Dewhirst, Vasills Pazionis, Sergio Xisto, Adam Darrah, David Hempstead, James Mulholland, Michael O’Donoghue, Rim Khayat, Rodrigo Torres, Michael Hunault, Philip Maddock, Andrew Bartholomew, matte painters Kieran Belshaw, Jiyoung Lee, colorist Dave Ludlam, production coordinator Daniel Midgley, production coordinator (color) Diane Valera and production assistant Tess Miles.
Music and sound were produced at Stimmung by composer David Winer, sound designer Gus Koven, assistant sound designer William Flynn, creative director Jason Johnson and executive producer Ceinwyn Clark. Sound was mixed at Margarita Mix by sound engineer Nathan Dubin.
Post a Comment