Hasta La Motion!

Directed by : Universal Everything Creative Director : Matt Pyke Animator : Chris Perry © 2014 Public Release Recordings Available June 2nd at fine record shops worldwide “I’ll Be Strong is all about motivation, struggling and surviving. A relentless storm of pop-digital weather bombards a group of animals, who are relentlessly dashing towards their goal – a distant volcano emitting the hypnotic chant of the song. The story is represented only through the visualisation of the invisible wind, revealing the animals with a graphic intensity.” – Universal Everything Title: I’ll Be Strong Artist: Jeffrey Brodsky Catalog No: PR_07 A1: I’ll Be Strong A2: Mark E Remix B1: Richard Sen Remix B2: Mike Simonetti Remix Southern California producer Jeffrey Brodsky’s “I’ll Be Strong” is the latest EP to appear on San Francisco based label Public Release.  Its comprised of four tracks, with Brodsky’s original joined by three wide ranging remixes, which complement its energetic feeling with deeper material aimed at late nights and early mornings. The title cut is a prime time house number, which recalls the genre’s underground roots through spiralling arpeggios, tweaked-up vocals, and chiming organs. But this isn’t just some nostalgic memory, instead Brodsky gives the track some modern muscle via a clean production aesthetic and energetic structure, that locks the vibe in a more contemporary direction. Mark E provides the first remix — it’s a move towards the hypnotic, with tribal drums and cascading bells that ought to provide a worthy complement to late night epiphanies, and memorably euphoric moments spent under the mirror ball. Then comes Richard Sen’s take, which runs the whole thing through a filter of ’80s-style acid house, with a big raw 303 bassline and dubby vocals accented with delays. The final remix duties fall on Mike Simonetti, whose version teases out the song’s atmospheric space through tight, heavy drum programming and monolithic washes of synthesizer.