IFC Branding: Air Quote – Comedy Bang! Bang!


Informed by our digitally savvy, in-the-know brand voice, we provided several promo and ID ‘recipes’ for IFC. Slicing, sorting and re-mixing content was a persistent theme. Top 5 Lists, Air Quotes, _____ in 10 seconds, Lists… they all reflect a blog-like approach to promoting content. And… in a way that easily translates cross-platform.

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