Hasta La Motion!

The interplay of live action and exaggerated device interactions give this spot for IBM a shot of whimsy that separates it from the herd. (And I love the moment at :22, when a smartphone sneakily interrupts a romantic meal.)

Created by Dress Code. Music and sound by You Too Can Woo.

Credits

Produced and Directed by: dress code
IBM
Senior Vice President, Marketing and Communications: Jon Iwata
Vice President, Branded Content and Global Creative: Ann Rubin
Advertising Manager: Cecilia Correa
Advertising Manager : Marco Pereira
Advertising Brand Systems Professional: Jessica Schwab
OGILVY & MATHER
Chief Operating Officer, Ogilvy East: Lou Aversano
Chief Creative Officer, Ogilvy North America: Steve Simpson
Executive Creative Director: Susan Westre
Group Creative Director: Mike Hahn
Group Creative Director: Ryan Blank
Associate Creative Director: Denise Zurilgen
Associate Creative Director: Lauren Costa
Executive Producer: Lee Weiss
Executive Producer: Paul Gunnerson
Executive Music Producer: Karl Westman
Associate Producer: Jess Latour
Production Coordinator: Glorianne Cody
Global Account Director: Jeremy Kuhn
WW Account Director: Mila Babrikova
Global Management Supervisor: Nicole Vilalte
Account Supervisor: Kaitlin Giannetti
Account Executive: Maria Barton
Assistant Account Executive: Brianne Reedy
Assistant Account Executive: Lindsay Jaffe
Dress Code
Creative Director: dress code
Producer: Tara Rose Stromberg
DP: Matt Workman
AC: Robert Lau
AD: Jacob Leibowitz
Production Designer: Sergeo Levitas
Art Director/Animator: Joe Donaldson
Designer: John J. Custer
Production Assistant: Mike Cook
Music/Sound: You Too Can Woo