Hasta La Motion!

How do you create captivating apps? IBMer Hayley Caslin explains that mobile analytics helps you develop apps that keep users engaged. Produced and Directed by: dress code IBM Senior Vice President, Marketing and Communications: Jon Iwata Vice President, Branded Content and Global Creative: Ann Rubin Advertising Manager: Cecilia Correa Advertising Manager : Marco Pereira Advertising Brand Systems Professional: Jessica Schwab OGILVY & MATHER Chief Operating Officer, Ogilvy East: Lou Aversano Chief Creative Officer, Ogilvy North America: Steve Simpson Executive Creative Director: Susan Westre Group Creative Director: Mike Hahn Group Creative Director: Ryan Blank Associate Creative Director: Denise Zurilgen Associate Creative Director: Lauren Costa Executive Producer: Lee Weiss Executive Producer: Paul Gunnerson Executive Music Producer: Karl Westman Associate Producer: Jess Latour Production Coordinator: Glorianne Cody Global Account Director: Jeremy Kuhn WW Account Director: Mila Babrikova Global Management Supervisor: Nicole Vilalte Account Supervisor: Kaitlin Giannetti Account Executive: Maria Barton Assistant Account Executive: Brianne Reedy Assistant Account Executive: Lindsay Jaffe Dress Code Creative Director: dress code Producer: Tara Rose Stromberg DP: Matt Workman AC: Robert Lau AD: Jacob Leibowitz Production Designer: Sergeo Levitas Props: Bird & Serpent Editor: Abdul K. Franklin Designer: Mercy Lomelin VFX: James Bartley Compositor: Alejandro Monzón Music/Sound: You Too Can Woo