How much to charge for a logo design? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services.
Part 3 of Money Talk workshop.
3:40 Why logos are worth more to some companies than others?
5:40 Price the client not the job
7:45 What does Blind charge to design a logo?
8:25 How do you quantify/justify the hours to a client?
9:45 Paula Scher’s approach
11:40 Pricing role play
13:20 Most entrepreneurs value time. Symmetry of logic.
21:20 Clients don’t choose the best option. They choose the least risky option.
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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely, Mark Contreras
Show Open– designed by William VanSkaik, animated by Bara Kwon
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