Homes for Britain, a housing advocacy network in the UK, has launched a poster campaign highlighting the huge costs faced by millions struggling to afford a home of their own. Posters and stickers in Westminster Tube Station are designed to burst the Westminster bubble and force commuting politicians to face up the stark reality of Britain’s housing crisis.
Homes for Britain posters and stickers throughout the station highlight the huge costs faced by people around the UK trying to afford a home of their own, showing how much the square footage covered by each poster would cost if it were a home in London, Edinburgh, Bath, York or Oxford. Calling on all political parties to commit to ending the housing crisis within a generation, the advertisements reveal that floor space the size of an escalator step would cost £6,111 in central London, a property the size of a tube carriage would cost £618,375 in Westminster, while a property the size of a tube carriage would cost £302,182 on average in London.
The Homes for Britain campaign has drawn together the entire housing sector, with all parties urging the next government to draw up a long-term plan outlining how they will end the housing crisis. Later in March, Westminster will play host to the biggest housing rally in a generation, with more than 2,500 people set to gather in Methodist Central Hall to urge all political parties to commit to end the housing crisis.
David Orr, chief executive of the National Housing Federation, said: “Enough is enough. We have to get this right. That’s why the entire housing world has come together to call on the next government to commit to ending the housing crisis within a generation – for the sake of the next generation.
“We are ready and keen to play our part, but we need the next government to meet us halfway by providing real leadership to solve one of the biggest issues facing our country.”
Credits
The Homes for Britain campaign was developed at AMV BBDO, London, by executive creative directors Adrian Rossi and Alex Grieve, creative directors Anthony Nelson and Mike Sutherland, art director Dalatando Almeida, copywriter Mike Hughes, and designer Daniel Mead.
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