Hasta La Motion!

Building on our successful creative partnership with McKinney and Sherwin Williams, this new series of spots celebrates HGTV’s curated color palettes, and the inspiration behind them. We captured everything in camera, using stop motion to bring the collection of inspirational objects to life. For the “Coastal Cool” collection, with color names like Sea Salt, Coastal Plain, and Blissful Blue, we wanted to capture that fresh, breezy, beach vibe, where color inspiration drifts in unexpectedly, like a message in a bottle. Directed by: BUCK Executive Creative Director: Orion Tait Executive Producer: Anne Skopas Associate Creative Director: Daniel Oeffinger, Jon Gorman, Ben Langsfeld Producer: Kevin Hall Design: Daniel Oeffinger, Ben Langsfeld Storyboards: Kyle Mowat, Fede Reano CG Supervisor: Ryan O’Phelan Previs: Jon Gorman, John Karian, Trentity Dewitt, Daniel Oeffinger, Kyle Mowat Modeling: Dennis Mueller Stop Motion Director: Daniel Oeffinger Stop Motion Animation: Matt Somma Art Department: Janet Kim, Junko Shimizu, Erika Bettencourt Stylist: Leah Berkowitz Director Of Photography: Seth Ricart Gaffer: Michael Yetter Motion Control: Richard Coppola Composite: Herculano Fernandes, TingTing Li, Daniel Oeffinger Colourist: Jose Fuentes Software: Maya, Dragon Frame, Nuke, After Effects ———- Agency: McKinney CCO: Jonathan Cude GCD: Ellen Steinberg Art Director: Kathryn Clendenin Copywriter: Rick Morrison Executive Producer: Josh Eggleston Account Director: Lindsley Laham ———- Audio: Beacon Street Studios