Hasta La Motion!

Hello Flo, a tampon subscription service, has followed on from the viral success of the “Camp Gyno long form commercial with “First Moon Party”. In “Camp Gyno” a young entrepreneurial girl becomes the periods expert at her all-girls summer camp. In “First Moon Party” another preteen girl feels left out by all her friends starting their periods. Her strategy to fake her period backfires when her mother, who knows she’s lying, brings family and friends together for an over-the-top first moon party. The campaign is designed to promote the Hello Flo Period Starter Kit.

http://www.youtube.com/watch?v=NEcZmT0fiNM

Credits

Filming was written and shot by directors Jamie McCelland and Pete Marquis via Hayden 5 with producer Todd Wiseman Jr, executive producers Milos S. Silber, director of photography Josh Fisher, production designer Ally Nesmith, UMP Dale Arroyo, working with Hello Fly company founder and CEO Naama Bloom. Casting was by Wulf Casting.

Editor was Karen Kourtessis at Beast with producer Valerie Iorio. Colorist was Rob Sciarratta at Company 3 with commercial DI producer Katie Andrews.

Sound was produced at Hobo Audio by sound mixer Chris Stangroom and executive producer Howard Bowler.

Music was composed by Jay Wadley at Found Objects with producer Abby Bernstein.