Hasbro finally has an animation facility of its own with the acquisition of Boulder Media
Posted in: AnimationWere you still in the dilemma that Hasbro had an animation studio of its own? The company responsible for creating My Little Pony and Transformers toy franchise never had an in-house toon facility of its own, but now the scenario has changed.
Hasbro has now acquired the Irish animation studio Boulder Media which is known for its work for Disney Channel’s Wander Over Yonder and Cartoon Network’s Foster’s Home for Imaginary Friends.
Following the acquisition, Boulder will begin producing animated projects for Hasbro’s best-known brands, which include My Little Pony and Transformers, as well as Play-Doh, Monopoly and Clue, among others.
Boulder will maintain its name and keep its brand separate from Hasbro. Boulder Media, founder, Robert Cullen and his team will report to Hasbro’s chief content officer Stephen Davis. “As one of the largest independent studios producing animation in Hollywood, the time is right for Hasbro to acquire its own animation studio, allowing us to expand our animation and storytelling capabilities even further,” said Davis.
“With Boulder, we will deliver the highest quality animation that will engage our audiences with deep storytelling and great characters in a very cost-efficient manner,” said Hasbro, chairman-CEO, Brian Goldner.
Boulder Media was started in 2000 by Robert Cullen. The company is known for key animated projects like The Amazing World of Gumball and also the 2015 series of Danger Mouse.
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