Harrods Fine Jewellery Room
Posted in: Animation
Mainframe has strengthened it’s relationship with Harrods with a beautiful new animation to promote their fine watch and jewellery rooms. Mainframe were asked to base the piece around a clockwork insect and re-imagined a Bee’s journey through beautiful gold and diamond encrusted garden scene to a hive inspired by Faberge and the dome atop the Harrods building. It was great to be able to write, produce, direct and animate a piece of content that has the versatility to play out as a cinema advert as well as in store, online and iPad app content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar Production studio: Mainframe Director: Liam Chapple 3D Lead: Rebekah King- Britton Producer: Amy Smith Exec Producer: Adam Jenns Animation: Han Park Simon Wattage Modelling: Diogo Diaz Pauline Costantini Lighting/Render: Alex Doorman Tom Scarlett Rebekah King – Britton Comp: Frank Engen Lucas Girault Grade: Ludovic Roussaux
Post a Comment