Hasta La Motion!

Hallmark is running “Put Your Heart to Paper,” an online advertising campaign encouraging people to go beyond the usual expression “I Love You,” and express how they truly feel for their partners. The campaign, online at PutYourHeartToPaper.com, features ten real life couples who set out to describe their connection without using the word “Love”. The couples represent a spectrum of diversity including age, background, ethnicity, sexual orientation and relationship duration. Hallmark’s social media and paid digital campaign communicates the powerful Valentines Day message: Don’t say, “I love you … ” say something more, and put your heart to paper with a Hallmark card. The campaign at . Visitors to Hallmark social media sites are encouraged to join in using the hashtag #PutYourHeartToPaper.

Seven couples: Kari & Gareth, Hiram & Felicita, Eugenia & Corinna, Rob & Kristen, Adam & Emily, Bob & Kim, Carlos & Gaby.

Credits

Hallmark Put Your Heart to Paper campaign was developed at Leo Burnett Chicago by chief creative officer Susan Credle, executive creative director Charley Wickman, creative director Mark Wegwerth, creative director Chris Cole, associate creative director Kate Sullivan, associate creative director / copywriter Adam Ferguson, executive agency producer Tom Keramidas, music supervisor Chris Clark, senior agency producer Rena Dusenbury, production manager Vincent Geraghty, account director Karla Flannery, account director Jennifer Kasmarick, planner AJ Livsey, senior talent manager Linda Yuen and account supervisor Amy Walloch.

Filming was shot by directors Martin + Lindsay via Furlined with executive producer David Thorne, business producer Sara Wolfson, line producer Greg Jones and production manager Sheila Eisenstein.

Editor was David Cea at Whitehouse Post.

Post production was done at The Mill, Chicago by colourist Luke Morrison.

Music was produced at MassiveMusic. Sound and music production were by Erik Widmark at Another Country.