Hasta La Motion!

Heart Transplant UK is running a Valentine’s Day campaign centred on Stacie Pridden, who has been diagnosed with pulmonary hypertension and may have only three months left to live if she cannot find a heart. The campaign is centred on a website, giveyourheart.co.uk , where visitors can register to be an organ donor, using an e-card to tell their friends about it.

Stacie is one of 265 people in the UK in need of a new heart. She’s been on a waiting list for three years. Whilst 9 out of 10 people support organ donation, only 3 out of 10 of us actually sign up.

Credits

The Give Your Heart campaign was developed at Dare, London, by creatives Chloe Pope and Jessica Morris.

Filming was shot by director James Strong via Dark Energy Films with director of photography Matt Gray.