Hasta La Motion!

Now in its 10th year, FITC Amsterdam returns to host the groundbreaking design and tech event on the future of innovation, design and all the cool $hit in between. Created by Murat Pak, the creative mind behind undream.net – an international multi-award winning studio crafting inspiration for all media experiences. ‘What was your inspiration for the creative for FITC Amsterdam X?’ If I would summarize it with a single word, it would be “potential”. Event creative revolves around this idea of a “Product X” – which is shaped depending on the viewer/audience. Just like the output of any creative, I believe FITC, as a creative event, outputs something. -Pak Credits Visual: Murat Pak [http://twitter.com/muratpak] Music: Babel by Lustmord [http://twitter.com/lustmord]