Hasta La Motion!

BDA Creative won the EMEA pitch to rebrand the factual lifestyle channel Fine Living which shows viewers how to attain the finer things in life in a fun, entertaining way without it costing the earth. Using the distinctive colours of the five key areas of interest – red for Cuisine, yellow for Wellbeing, blue for Travel, pink for Style and green for Home – our creative gives central importance to the Fine Living logo by placing it at the heart of our Fine Living universe where all our favourite things come together across all idents to specially commissioned music. Everything in the idents is animated – the room, furniture and floating objects.