Hasta La Motion!

Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media FRED & FARID Shanghai partnered with a contortionist, and used responsive technology like never before. Diesel Jogg Jeans are not a regular jeans, they look like a jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using the responsive technology. FRED & FARID Shanghai created The Responsive Lookbook, a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy every time a different contortion that perfectly fits the size of the window. See the Diesel Jogg Jeans Responsive Lookbook website at www.dieseljoggjeans.com.

Diesel Jogg Jeans Responsive Lookbook Credits

The Responsive Cookbook site was developed at FRED & FARID Shanghai by chief creative officers Fred & Farid, creative director/art director Laurent Leccia, copywriter Nix Xiong, agency producer Juni Zhu, digital agency producers Pauline Salendre and Erick Alonso, digital developer Yannick Landry, photographer Pierrick Jegou, producer Juni Zhu, account team Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier, working with Diesel brand supervisors Christophe Archaimbault, Tracy Wang.