Hasta La Motion!

DePaul Trust campaign Street Stories has won Gold, Silver and Bronze at the London International Awards, including Gold for Use of Illustration Campaign: “Joe”, “Rob”, “Shelly”, “Katy”. Most homeless kids aren’t on the streets out of choice. But a surprising number of people think otherwise. Depaul UK wanted to find a way of challenging these beliefs. DePaul, working with Publicis London, hoped that telling the stories of how homeless people ended up on the street would lead to people being more willing to help. Under the campaign line, “don’t let their stories end on the street”, murals were painted on walls in Brick Lane, Dalston and Shoreditch area of East London, on streets where the story tellers slept. The murals and the stories behind them were compiled on streetstories.org.uk where the public were invited to buy a limited edition portrait inspired by the stories. Every time a screenprint was bought, a section of the digital wall was cleaned away. Brick by brick, the tragic stories were removed from the street. People got to think about the homeless in a different way. And the stories became a talking point on social and mainstream media. DePaul sold out of the limited edition screen prints, paying for 800 nights in sheltered accommodation.

Credits

The Depaul Street Stories campaign was developed at Publicis London by executive creative directors Andy Bird, Pavlos Themistocleous, copywriter Steve Moss, art director Jolyon Finch, photographer Mark Wesley, illustrators Ben Slow (Joe), Best Ever (Rob), Jim McElvany (Trish), Josh Jeavons (Katy), David Shillinglaw (Shelly) and Jim McElvaney (Trish), executive agency producer Colin Hickson, agency producers Sarah Clifford and Sam Holmes, director/editor Doug Gillen, senior digital project manager Mike Fitzgerald, head of technology David Clarke, lead interactive developer Richard Nelson, head of design Richie Wykes, account director Chris Boyton and planner Anthony Harris. Production was by Friend London.