David Droga – Making Advertising Human
Posted in: Animation
www.fost.org 2017 Future of StoryTelling Summit Speaker: David Droga, Founder and Creative Chairman, DROGA5 David Droga, founder and creative chairman of Droga5, believes good strategy is a creative’s best friend. Advertising is not as linear of a process as it used to be–today, a consumer’s reaction to advertising becomes part of the narrative, and the words of a company can come back to them like a boomerang. Droga suggests that companies need to earn the right to have a conversation with their audiences, and that advertising in the future must incorporate a human element. Apply to attend the FoST Summit here: www.futureofstorytelling.org/summit/ Learn more about FoST Fest here: www.futureofstorytelling.org/fest Stock Media provided by www.pond5.com Find us on Twitter: www.twitter.com/fostorg on Facebook: www.facebook.com/futureofstorytelling and Instagram: www.instagram.com/futureofstorytelling/
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