Hasta La Motion!

We had the amazing chance to work with Costa again on this piece to spearhead their #Kickplastic campaign. Costa makes the clearest sunglasses on the planet for the sport fishing industry. Because healthy fish rely on healthy oceans, Costa is working hard to raise awareness about our overuse, and poor disposal, of plastics. The challenge was to communicate an environmentalist message to a right-leaning audience. We landed on a treatment absent of any emotionally manipulative voice over, and used a series of facts on screen to communicate the story. Client: Costa Sunglasses Agency: Giant Ant Directed by: Giant Ant Producer: Liam Hogan, Jay Grandin Creative Direction: Jay Grandin Story, Script & Storyboard: Jay Grandin, Lucas Brooking Art Direction: Lucas Brooking Illustration: Lucas Brooking Additional Illustration: Jay Grandin, Nicholas Ferreira, Diego MacLean Character Animation Lead: Henrique Barone Animation & Compositing: Matt James, Nicholas Ferreira, Jorge Canedo Estrada, Shawn Hight, Marisabel Fernandez, Diego MacLean Music: Ryland Haggis Sound Design: Ryland Haggis