Hasta La Motion!

CIB Bank in Hungary (Central European International Bank) has connected into the Budapest100 annual festival with the creation of two steampunk ATMs. Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 16 – 17, 2016, the program focused on the 120 year old Nagykörút (Grand Boulevard). CIB Bank, with 5 branches on the Grand Boulevard, decided to commemorate the occasion by going back in time. Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM. Two different steampunk style machines were placed outside two of CIB Bank’s branches. During the 2 day event, the cash machines took people’s photos and instantly printed them on an old banknote, the Pengő. Cogwheels were spinning, steam was huffing and liquids were boiling during the printing process, giving the illusion of what innovation must have looked like 120 years ago. 2,000 visitors kept their personalised Hungarian pengő banknotes. The message was clear: modernisation does not depend on the era, but rather on innovative thinking. The CIB Steampunk ATM campaign coincides with the recent release of CIB Bank’s new mobile banking application.

CIB Steampunk ATM Credits

The CIB Steampunk ATM campaign was developed at Saatchi & Saatchi Budapest by creative director Andrea Toth, art directors Korinna Tánczos, Tamás Szalkai, senior copywriter Orsolya Nagymáté, account director Zsuzsanna Döbrei, account executive Edit Pálfi and project coordinator Orsi Kmetty, with production designer Magdolna Varga at Prop Club.