Hasta La Motion!

Building on the off-air visual branding system created by Erretres, Argentina-based Plenty crafted the Canal+ on-air rebrand for agency D3.

Everything moves to the rhythm of the “+” , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.

The design system echoes current GUI trends in its use of thumbnail grids, chat-like dialogue bubbles and even the suggestion of swipe-based interactions via the animation of the small plus sign element. Expressive emoticons add a touch of humor and work well as tagging devices for different genres of content.