Hasta La Motion!

French television channel Canal+ has released an outdoor and print campaign ahead of the Cannes International Film Festival. The “+” identity of Canal takes on a whole new dimension, becoming the foundation of this graphically minimalist campaign. The campaign itself will serve as a game for the public, as they will have to decrypt the collection of movie posters. A fun and colorful challenge, the posters will appear throughout the city, in 4/3, bus shelters and « street » posters.

Credits

The Canal+ More Cinema campaign was developed at BETC Paris by executive creative director Stephane Xiberras, creative director Olivier Apers, art director Jordan Lemarchand, copywriter Julien Deschamps, agency management Bertille Toledano, Guillaume Espinet, Elsa Magadoux and Hugo Chavanel, producer Sarah Belhadj, planner Coralie Chasset, working with CANAL marketing team Alice Holzman, E´oldie Bassinet, Anne-Gaelle Petri and Coline Andre.