Hasta La Motion!

Canal+ interactive campaign “Being the Bear” has picked up awards at The Webby Awards and The Golden Award of Montreux. Launched in June 2014, the interactive experience takes viewers behind the scenes of the hugely popular Canal+ The Bear film, allowing them to take on the role of director Paul Bearman. Users can direct their cast by voice (or by keyboard) via a voice recognition system. They can direct the scene in a variety of film genres, such as comedy, horror…or even porno. The cast respond instantly and enact the scenes. A konami code also allows users to trigger the famous tantrums of Paul Bearman and his famous catchphrase “I don’t give a shit”, triggering widespread panic on the set! This interactive spot is available on all screens: computers, laptops, mobile phones. The campaign won Best Use of Video or Moving Image at the Webbys, and Best Use Of Digital Media at The Golden Award of Montreux.

Credits

The Canal+ Being The Bear campaign was developed at BETC Paris by executive creative director Stephane Xiberras, creative director Olivier Apers, copywriter Guillaume Rebbot, digital producer Sandy Semelin, traffic manager Coralie Chasset, agency management Bertille Toledano, Guillaume Espinet, Eugénie Valletoux, Elsa Magadoux, Adeline Belin and Hugo Chavane.

Filming was shot by director Adrien Armanet via Iconoclast Interactive and Anonymous. Sound was produced at Gum.