Hasta La Motion!

Shanghai General Motors ran “People Signs”, a Buick road safety advertising campaign connecting the stories of accident victims with common road signs. Speed Limit. No Left Turn. No U-Turn. Traffic Light Ahead. No entry. No pedestrians. Traffic signs are there for a reason. The campaign has just won Gold for Press and Outdoor at Spikes Asia, following on from a Gold Press Lion at Cannes 2014 in June.

Buick Speed Limit. Chen Shi Hui. Injured while riding in a speeding bus that flipped.

Buick No Left Turn. Xie Jian Yue. Hit on the sidewalk by a vehicle turning illegally.

Buick No Trucks. Zhu Hong Wei. Killed by a heavy vehicle driving illegally on a small road.

Buick No U-Turn. Yang Li Tian. Hit while crossing the road by a vehicle making an illegal u-turn.

Buick Traffic Light Ahead. Han Yue Fang. Paralysed from waist down by a car that ran a red light.

Buick No Entry. Wang Ya Nan. Hit by a car driving in the wrong direction at night.

No pedestrians. Tan Ben Gan. Run over by a train while illegally crossing the tracks.

Credits

The Buick Roads Signs with People campaign was developed for Shanghai General Motors at Lowe China, Shanghai, by chief creative officer Norman Tan, senior creative director Qiang Zeng, senior copywriter Cherry Wang, creative group heads Willow Yang, Hans Han and Kidd Zhang, senior art director Zhenjiang Chen, print production manager Xiaowei Zhu, senior account manager Sue Lu, CEO Kitty Lun, English copywriter Jeremy Chia, photographer Yang Tan, executive producer Johnson Tan, producer Ken Xie and retouching manager Ming Ching Gan.