Hasta La Motion!

Anheuser-Busch has released “Lost Dog”, a commercial designed for broadcast during the 2015 Super Bowl. The commercial revisits the Clydesdale trainer, played by Don Jeanes, featured in “Brotherhood” (2013) and “Puppy Love” (2014). In the lead up to the Super Bowl, the Budweiser brand launched a nationwide initiative to find the missing puppy. Consumers 21 and older can help in the search for a chance to win tickets to the Super Bowl by using the hashtag – #BestBuds on Twitter. The commercial, now online, shows the trainer’s puppy dog braving traffic and wild animals to be reunited with his best buds.

Credits

The Budweiser Lost Dog campaign was developed at Anomaly, New York, by chief creative officer Mike Byrne, creative directors Mark Sarosi and Johnny Dantonio, agency producer Andrew Loevenguth, interactive producer Aubrey Dean Rutter, account director Alex Ames and account supervisor Libby Wicks, global Budweiser brand strategy & innovation planner Laura Rowan, global business director Jimmy Euwer.

Filming was shot by director Jake Scott via RSA Films with executive director Tracie Norfleet.

Music is “I’m Gonna Be (500 Miles)”. performed by Sleeping At Last. “I’m Gonna Be (500 Miles)” by Charles Stobo Reid & Craig Morris Reid; Zoo Music LTD. (PRS), all rights administered by Warner/Chappell Music LTD.

Eight puppies, seven females and one male, are featured in the spot, all of which were just 11-12½ weeks old at the time of filming. Seven Budweiser Clydesdales underwent training for three months to fine-tune their skills for the ad, which was shot at a ranch outside Santa Barbara, Calif., in early December. Actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time. Don is originally from Houston and now lives in Los Angeles.