Hasta La Motion!

Boots UK is running #SpecialBecause, an integrated advertising campaign encouraging a celebration of all of the special people this Christmas. At the heart of the campaign is a commercial set in the early hours of Boxing Day. The advert tells the story of a household for whom the magic starts to emerge while everyone else is heading to bed. From the sleepy husband waiting up on the couch, to Mum and Dad driving across town bundled up from the cold, Uncle Charlie walking his dog through the late night, snowy streets and the daughter racing home from her gap year, the advert shows the lengths to which one family goes to deliver a surprise Christmas celebration for a nurse who as a mum, daughter, sister and wife makes them feel special every day of the year. The TV spot ends with the strap line ‘Because she’s special’.

Andy Ferguson, Director of Marketing, Boots UK, explains, “We know that for our customers giving the perfect Christmas gift offers much more than just the present itself, it is a way for them to show how much they care. This Christmas we want to inspire our customers to celebrate the special people in their lives, not just by giving the perfect gift from Boots, but by sharing the reasons they matter for the whole nation to see.

The Boots Christmas Special Because campaign includes cinema, out of home, print and digital advertising, direct marketing and PR, with social media on @BootsUK (#SpecialBecause) and facebook.com/BootsOfficialUK. The Boots UK website includes a “Shop The Ad” section featuring products from the commercial: Ted Baker UpTed Abbey, Marc Jacobs Daisy Dream Eau de Toilette 100ml, YVES SAINT LAURENT Touche Eclat original shade Gift Set, Jack Wills First Class Men’s Travel Toiletries Wash Bag Kit, No7 The Ultimate Collection Beauty and Skincare Gift, BaByliss Curl Secret Styler – Limited Edition, Philips Sonicare DiamondClean Pink HX9361/67 Electric Toothbrush.

Credits

The Boots Christmas Because Special campaign was developed at Mother London by creative director Chaka Sobhani, creatives Richard Tahmasebi and Pilar Santos, and agency producer Emily Marr.

Filming was shot by director Noam Murro via Biscuit Filmworks with director of photography Dan Landin, producer Charlotte Woodhead, executive producer Orlando Wood and production manager Kate Taylor, and managing director Shawn Lacy.

Editor was Neil Smith at Work Post.

Visual effects were produced at MPC by executive producer Julie Evans, VFX supervisor Adam Crocker, VFX team Dean Robinson, Leanne Goymer, Ingo Putze, Alessandro Salis & Greg Howe-Davies, colourist George K.

Sound was produced at Factory by sound designer Anthony Moore.

Music is “Song For You” by Alexi Murdoch from his 2006 album “Time Without Consequence”.