Hasta La Motion!

Better together. Peanut butter and jelly, milk and cookies, weekends and sunshine: lots of great things become even better when you put them together. Boing and LUMBRE came together and this is the result. Boing is part of Turner Broadcasting’s cartoon empire and sister channel to Cartoon Network and Boomerang. It currently airs in Italy, France, Spain and South Africa. Working closely with the Boing team, we based the new campaign based on the idea of “Better Together.” When the Boing logo enters the scene, it mixes the characters and props together to create a new situation that is much more fun and interesting. By sharing, the Animadz™ reach a new level of excitement that is greater that the sum of their parts. We modernized and redesigned the Animadz™, created a launch campaign to introduce viewers to the new character designs, built a full on-air identity, planed an odd-air identity, orchestrated original music and an audio logo, wrote a new channel tag line, and updated the logo. CREDITS: Client: Boing – Turner Broadcasting System Brand Communication and Creative Director: Marcio Cortez Meléndez Senior Art Director: Filippo Giacomelli Senior Presentation & Production Manager: Fabio Boninu LUMBRE: Creative Director: Sergio Saleh  Executive Producer: Pablo Encabo  Account Manager: Jeff Keisel  Art Director Lumbre: Adriana Campos  Producer: Fátima Requena  Director: Federico Dams (Charlie Studio)  Art Director: Federico Dams Creative Angels: Ale Abramovich, Nacho Sandoval Character Design: Federico Dams, Rodolfo Melián, Andy Cambiasso, Darío Becher Storyboards: Rodolfo Melián (Charlie Studio) Graphic Design: Federico Dams, Andy Cambiasso, Darío Becher CG Supervisor: Hernán Caratolli, Martín Mangiafave 3D Lead: Julián Cooke Modeling/Texturing: Hernán Caratolli, Martín Mangiafave Rigging: Hernán Caratolli, Martín Mangiafave 3D Character Animation: Hernán Caratolli, Martín Mangiafave 3D Effects: Julián Cooke Lighting: Hernán Caratolli, Martín Mangiafave, Julián Cooke Compositing: Hernán Caratolli, Martín Mangiafave, Julián Cooke, Fede Dams Additional 3D: Silvestre Rendón, Darío Becher, Damián Stricker Reel Editor: Natalia Toth Original Music & Sound Design: Emilio Haro, Gabriel Barredo