Hasta La Motion!

Unilever Canada’s AXE marketing team members have managed notched up their confidence level with the development of business cards infused with pheromones. Team members provided a sample of their sweat at the height of physical exhaustion. Chemicals associated with social attraction were taken from their sweaty headbands were isolated in the lab before being distilled into a concentrated solution. The pheromones were infused into business cards, allowing the cards to communicate far more information than just a phone number and email address.

“Find this card surprisingly irresistible? It’s the world’s first pheromone-infused business card. My pheromones captured at their pheromoniest. Keep this card safe. I am not responsible for any overwhelming attraction resulting from its possession.”

Credits

The Pheromone campaign was developed at Union, Toronto, by partner Subtej Nijjar, executive creative director Lance Martin, associate creative director/art director Glen D’Souza, associate creative director/copywriter Mike Takasaki, agency producer Julie Riley, account director Kimberlee McCormack, account manager Rhiannon Enss and science advisor Rudolf Furrer, working with Kyle Millar, Brand Manager – AXE at Unilever Canada.