Hasta La Motion!

Audi is running “The Chase”, a teaser and tie-in for the May 6 release of the Marvel Entertainment feature film Captain America: Civil War. A normal everyday family on a seemingly ordinary drive find themselves immersed in the Marvel cinematic universe. The foursome is thrust into a high-speed, high-risk chase with Captain America, Black Panther, The Winter Soldier and a fleet of 2017 Audi SQ7 police cars. The family emerges from the adrenaline-fueled chase unscathed, with the help of their own powerful Audi SQ7.

Audi’s press release reveals some of the thinking behind Audi’s product placement in Captain America – Civil War.

“Even as the mighty Avengers break into Civil War, their affinity for best in class, high performance and state-of-the-art technology in their vehicles ties them together,” said Loren Angelo, Director of Marketing, Audi of America. “Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”

While the Avengers’ universe is fractured as we know it, Audi supports Super Heroes on both sides of the divide with all-new models. Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar. Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.

“We’re always trying to ride the line in these movies between something that is set in our real, present-day world, but at the same time feels special and forward-thinking – just a little out of reach,” said Anthony Russo, who directed the film along with his brother Joe Russo. “So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.”

Credits

The Audi Captain America Civil War Chase campaign was developed at Anomaly, working with Audi media/brand integration manager Benny Lawrence.

Filming was shot by directors Anthony Russo and Joe Russo (directors of Captain America: Civil War) and Anthony Leonardi via production company Bullitt with director of photography Trent Opaloch, executive producers Todd Makurath, Luke Ricci, associate producer Ari Costa, line producer Diane Castup, stunt coordinator Casey O’Neil.

Editor was Crispin Struthers at Final Cut, with executive producer Sarah Roebuk, post producer Jen Sienkwicz.

Colorist was Stefan Sonnenfeld at Company 3.

Visual effects were produced at Framestore by VFX artist Raul Ortega, and producer Karen Czukerberg, VFX producer.

Audio post production was done at audioEngine by mixer Tom Goldblatt.