Hasta La Motion!

True sport performance brand ASICS has co-developed a new, super-
quick technique for creating colorful soles for its footwear at the Tayin
Research & Development Co., Ltd. as part of a new approach towards
footwear production.
The creation process, which uses microwave technology, is both speedy
and sustainable – taking as little as around 15 seconds to create in-
factory with huge potential to pave the way for decreasing environmental
impact.
Currently in testing phase, ASICS estimates that the use of microwave
production technology will reduce energy consumption by almost 90%
compared to ASICS’ standard techniques.
As well as environmental benefits, the technology also has huge
potential to revolutionise the future in-store experience for
consumers. The evolution of this technology could eventually give trainer
enthusiasts and fashion-forward shoppers the option to customize the
colour of the midsole and upper on the spot in-store. ASICS plans to
introduce this technology to select footwear ranges in the future.
Paul Miles, Senior General Manager, Global Marketing Division, ASICS
Corporation says, “At ASICS, we invest greatly in innovation and look to
improve each and every product year on year with the help of the latest
technology. The introduction of this production technique could offer
future footwear fans an innovative fashion fix in the form of customizing
their shoes before their very eyes”
To find out more about ASICS, visit asics.com/collections/custom

#ASICS, #SolesInSeconds