Hasta La Motion!

Apple’s big product launch this year is the Apple Watch, a range of personal digital watches bringing together a wide range of functions and styles. Due for release in stores in March 2015, the Apple Watch (note the move away from the “i-product” brand) provides for a wide range of apps. Four sensors next to the skin detect the wearer’s pulse. The watch’s “Taptic Engine” creates vibrations felt by the wearer only. The watch’s digital crown, traditionally used to wind or adjust time, is used here to provide interactivity. Personalisation is enhanced through the released of three distinctive collections (Apple Watch, Apple Watch Sport and Apple Watch Edition), two sizes and six band styles.

“Reveal”, a two minute video, was used at the Live Event to introduce the new Apple Watch. “The new Apple Watch is not a single object, but a whole range of products enabling millions of unique designs and unparalleled personalization, both in appearance and capability.”

“Introducing Apple Watch”, a 10 minute video narrated by Jony Ive, Senior Vice President Design at Apple, introduces the Apple Watch as the most personal product Apple has ever made.

“Health and Fitness”, a 3:48 minute video narrated by Jay Blahnik, Director of Fitness, Health Technologies at Apple, presents the Apple Watch capacity to be an all-day fitness tracker and a highly advanced sports watch.