Hasta La Motion!

The “Alzheimer’s Gallery” campaign, an awareness-focused effort produced on behalf of the Alzheimer’s Association, California Southland chapter, has been awarded with a Gold Clio Health award, following on from a Bronze CLIO for design. The idea behind the campaign was to dramatize a visual symbol of the tragic impact of Alzheimer’s by placing the viewer in the shoes of someone suffering from the disease. The images in the campaign, large-scale portraits titled “Daughter,” “Husband,” “Grandson,” are distorted, hazy, garbled and heartbreaking tributes to the loved ones of those with Alzheimer’s.

Credits

The Alzheimers Art Exhibition campaign was developed at Grupo Gallegos, Huntington Beach, by chief creative officer Pablo Buffagni, executive creative director Juan Oubina, creative directors Saul Escobar and Curro Chozas, graphic designer Zach Plonski, producer Carlos Barciela, account executive Jonathan Walan, strategy and innovation director Luis Miranda, strategic planner Justine Santos, director media buying Maria Boloori, associate media director Sharon Cooper.

Photography by Maggie Zulovic was retouched at REINO Buenos Aires.