The recent tends of technology are sky rocketing with futuristic and innovative concepts. Now everything that we thought wasn’t possible few years back is already reality or on the brink of it. One of the famed software companies, Adobe is all set to step forward in catering to the content demands of various platforms, both new and traditional.
The company has revealed a series of innovations including virtual reality (VR) and motion graphics and character animation supported by tools to deliver measure and monetise TV and film content across multiple screens. These will be coming soon in Adobe Creative Cloud and Adobe Marketing Cloud.
“Adobe is helping video creators of all kinds – from broadcasters and big movie studios to YouTubers and brands – create their best work,” said Adobe, senior director of product management, Bill Roberts.
Roberts further added, “As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalised way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR.”
Video editors from Hollywood to Sundance to YouTube are taking note of Adobe Creative Cloud, most recently Disney’s Pete’s Dragon, and through the work of next-generation creators like Smosh, RocketJump and SoKrispyMedia. Television networks are bringing characters to life with character animator in content like The Simpsons and Cartoon Donald Trump on The Late Show with Stephen Colbert. Additionally, NBC Sports recently leveraged Adobe Marketing Cloud solutions to power the digital delivery of the 2016 Rio Olympics.
Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that seamlessly detects and applies the correct setting to stereoscopic and monoscopic media.
Rapidly accelerating 3D content creation, Adobe will showcase a 3D rendering engine which increases the pace and efficiency of 3D content generation. Artists can also now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology from MAXON.
Here’s how it should enhance performance and facilitate workflow:
Huge productivity gains (up to six times faster) with Adobe Stock video are reported in a new study by Pfeiffer Consulting, which compares using video with Adobe Stock and other stock services.
Performance improvements with real-time playback in a new After Effects video preview architecture lets users play raw footage in real-time, eliminating the need to cache before previewing footage. GPU-accelerated effects enable faster render compositions.
Refined Lumetri Color tools in Premiere Pro CC now provides HDR10 metadata support for editing and delivering HDR10 for new HDR-enabled TVs and displays, plus expanded support for colour space metadata, providing greater precision for delivering brilliant imagery.
Destination Publishing to render and share video to Behance, the world’s largest creative community, is now possible along with YouTube, Facebook and Twitter.
Better captions and subtitles in Premiere Pro CC lets users easily create and fine-tune captions to enliven silent auto-play video previews on Facebook for higher engagement, target different languages or improve accessibility for hearing impaired viewers.
Actionable analytics in Adobe Analytics for Video allows users to measure streams instead of just video starts and stops, delivering a more comprehensive view of how videos are consumed.
Premium ad-supported viewing on connected devices is now supported in Adobe Primetime, allowing media companies to deliver quality and buffer-free experiences, while weaving content and ads together into a single stream.
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