Aardman Animations have joined forces with Coldplay for the video for their new single, Daddy. The track is off the band’s new album, Everyday Life. The clip uses live action puppetry, digitally painted sets and 2D animation to symbolise a girl’s memories of her father.
Directed by Aardman’s Åsa Lucander, the five-minute video follows a girl who is lost at sea, alone in a rowing boat and sailing towards the unknown. The turbulent sea is echoing glimpses of her past with her dad, and the sea and skyscape becoming the emotive canvas projecting the girl’s memories.
“It was such an honour to direct this video for Coldplay,” said Lucander. “The first time I listened to the track it spoke to me on a deep level – I immediately started to imagine storylines and images formed in my mind’s eye. When this happens, you know you’re on to something very special! I’m often drawn to emotional stories and I knew very quickly that this was one I wanted to tell.”
The video won nine MTV VMAs, including Video of the Year.
The post Aardman releases animated teaser for Coldplay single, ‘Daddy’ appeared first on AnimationXpress.
Post a Comment