Hasta La Motion!

To kick off the effort, Microsoft reached out to the New York-based creative shop RISE, an up-and-coming agency formed by the twenty-two times Cannes Lion-winning trio of Flavio Vidigal (BBDO, HUGE, Firstborn), Andre Poli (Wieden+Kennedy, RGA/Nike), and Andre Holzmeister (Interpublic/CUBOCC, HUGE) to conceptualize, design and craft this vision to life in an outstanding 60s manifesto film.

Beloved New York City actors, singers, choreographers, musicians, television, and late-night hosts have come together to produce a video rendition of Billy Joel’s “New York State of Mind” to encourage the city’s recovery from the pandemic. The effort was conceived of and produced by NYCNext, a passionate group of New Yorkers from all disciplines and industries who have joined together to help inspire New Yorkers, with a particular focus on the arts community.

We’re both passionate about motion design and literature, so it seemed natural for us to create an animation series that combines the two.
Bonnes Feuilles was born!