The Looking Glass

Disney inks a 10 year deal with British studio Pinewood

The Walt Disney has inked a long-term deal with British studio Pinewood, which gives Disney authority on all the stages, backlots and other production accommodation at Pinewood Studios in Buckinghamshire.

The deal between The Walt Disney Company and Pinewood is for 10 years. For a long time, Disney has produced feature films at the studio space including Mary Poppins Returns, Star Wars:The Last Jedi, Rogue One and The Force Awakens as well as Avengers: Age of Ultron and Guardians of the Galaxy. Pinewood has also previously been home to films such as James Bond movies Dr No. and Octopussy as well as Alien 3 and Tim Burton’s Batman.

Commenting on this deal, Pinewood Group chairman Paul Golding said, “It’s wonderful to have Disney here at Pinewood. They’ve been making great films with us for many years and the fact they want to shoot so many more here is testimony not only to the quality of the teams and infrastructure at Pinewood, but also to the British film industry as a whole.”

This announcement has arrived two months after a similar deal between Netflix and Pinewood’s Shepperton Studios. The streaming giant is producing fantasy pic The Old Guard with Charlize Theron and Chiwetel Ejiofor at the studio.

Financial terms weren’t disclosed. Pinewood is Europe’s largest provider of studio space, and Disney has been using the facility as the home for some of its biggest titles for several years.

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Mumbai-based Post Office Studios creates animated content to promote the Hyderbad Design Week

The Government of Telangana approached Mumbai-based Post Office Studios to create content promoting the Hyderabad Design Week, which is being held in October. The studio has created a promotional video to announce the five-day design event in tandem with the 31st edition of the World Design Assembly, to promote innovation, encourage design thinking, foster continued design education, and create awareness on the power of design in India. Hyderabad Design Week is a city-wide festival of design that brings together leading design practitioners to explore their role as problem-solvers and change-makers, present the best in human-centric design innovation, and tackle some of the greatest challenges today.

“The idea behind the creative video was to explore a variety of design and animation styles, in order to do justice to a design event. The creative team narrowed down upon different visual elements, which were showcased through animation styles ranging from 2D animation, motion graphics to stop motion and 3D animation. We had eight different artists work on the graphics and animation, ensuring that a diverse collection of creative skill-sets worked on the film,” said Post Office Studios head Aditya Tawde.

Intending to be an ode to design, the video takes the audience through a variety of design styles, largely depicted through 2D and 3D animation. Each visual element is tied together in the form of a spoken word piece, which is made possible through good design. The theme of the event is ‘Humanising Design’, and the video does not simply rely on abstract design elements but rather showcases the various instances through which design forms an integral part of our day to day lives.

The studio spent a fair amount of time on creating an extensive mood-board, which ensured that the film was visually distinct and appealing, without there being any break in flow. One of the most challenging parts of the process was to design and animate the end sequence of the video, which revealed the word ‘Design’, mentioned Tawde. “For this, we designed 54 graphic frames and animated them together to end the video on a high and intensive note, giving the viewers an adrenaline rush of sorts,” said he.

At Post Office Studios, the team tries to focus on the core concept and design behind the content piece, irrespective of the nature and scale of the brief. Setting a solid design-centric foundation helps them create a high standard of design driven animated content. Another key factor behind creating good design is the urge to constantly learn and push one’s creative limits. “Our team is always exploring diverse, trending designs in the industry, in addition to being willing to collaborate with various designers across the globe, to broaden our perspectives,” added Tawde.

Post Office Studios is in a constant conundrum of experimenting with various styles and treatments for the film, while also maintaining sufficient synergy between each visual element. The studio has earlier worked with clients including Warner Bros. Records, Nike, Asian Paints, Google, History Channel, the Star Network, and many more.

With the uniquely curated content, Post Office Studios has taken animation, a notch higher!

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Event Capital acquires 80 per cent stake in IGX

Event Capital, a Laqshya Media group company and India’s most diverse Live Event IP Company has acquired majority stake 80 per cent in India’s largest and longest-running games expo – IGX (Indian Games Expo). Entering the gaming industry with this acquisition, Event Capital with its expertise in creating and curating multi-genre consumer-based event experiences will help further strengthen the IGX IP. Showcasing the best of gaming from India and around the world, season 5 of IGX will be held on 21 to 22 December at Nesco, Mumbai.

“These are exciting times for the gaming industry, with the gaming market in India experiencing exponential growth. IGX has been a pioneer in India’s gaming events space, bringing together the best that gaming has to offer to consumers over the past four years. We are excited to partner with Event Capital as we embark upon the next chapter of the journey of IGX. With its proven expertise in delivering exciting consumer experiences across multiple industries, Event Capital is the ideal partner to help take IGX to the next level,”said IGX founder Sameer Desai.

IGX 2019 will bring the best of global gaming to Indian consumers from top brands, while also providing a platform for the best gaming experiences from talented Indian creators. From the latest games spanning console, PC, mobile and VR platforms to cutting edge gaming hardware, visitors will have the opportunity to experience it all at the IGX show floor. Also look forward to bringing gamers exclusive game previews, product launches and exciting offers.

“The gaming industry is an exciting space with inexplicable potential. This space has grown exponentially over the past couple of years with India becoming the second largest in-game downloads and game sessions. Event Capital’s entry into this segment is a logical progression for us given our expertise in creating live event experiences. Being one of the strongest IPs in India in the gaming industry, IGX has managed to create a dedicated and strong community in itself. With a major acquisition in IGX, we plan on creating consumer experiences that can nurture and further grow this industry by leaps and bounds and take this IP to the next level. We also intend to boost this community with customised offerings,” said Event Capital founder and director Deepak Choudhary.

IGX is also home to the IGX Battles arena, a unique esports platform designed to nurture up-and-coming talent through popular games across all platforms in solo and team-based competition. Providing a platform for India’s passionate cosplay community, IGX Game Face will return this year, bringing to visitors, India’s largest gaming cosplay showcase and a two-day competition. Highlighting the tremendous opportunities available in the gaming industry, IGX will also play host to the careers in gaming, a conference featuring two days of workshops, lectures and guides on the education and career opportunities in gaming. Aimed at students and parents, the conference will cover all aspects of the gaming industry, from game development to esports.

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LIAR LIAR LIAR

Hypr Games forays into frictionless instant games with ‘Sea Battle’ and ‘Word Challenge’

Hypr Games, a gaming studio that produces and publishes highly-addictive casual and instant games recently launched two new Facebook instant games titles – Sea Battle and Word Challenge. U2opia Global, the Singapore based parent company has also earmarked USD 1 Million in investment for building new and interesting instant games under the title of Hypr Games.

U2opia Global, co-founder and Group CEO Sumesh Menon said, “Traditionally, the gaming industry has unlocked tremendous value with new disruptive distribution platforms like Console, PC, and Smartphones. We liked the seamless access and distribution scale of instant games through social platforms.”

Facebook first opened instant platform for all developers in March 2018. There are 2.4 billion monthly active users on Facebook worldwide, with more than 600 million users who play games daily, with this Hypr Games plans to leverage this category and thus gain enormous distribution scale and virality.

Sea Battle is a Classic Multiplayer Battleship Game and Word Challenge is a unique word puzzle game that allows you to compete against your friends and worldwide players. These game IPs are powered by in-house technology that enables to produce high quality frictionless social games designed exclusively for Facebook instant games. The core design and friction-less approach of the games allow the studio to extend distribution of these IPs to other chat messengers and social entertainment apps like Tik Tok and WeChat that has a commutative user base of 4 billion.

 

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Warner Bros. and Epic Games to collaborate for ‘Fortnite: Darkfire Bundle’

Warner Bros. and Epic Games are continuing to collaborate with the upcoming launch of Fortnite: Darkfire Bundle, an all-new retail bundle that is set to release worldwide beginning Tuesday, 5 November 2019.

As part of a worldwide retail distribution partnership for the gaming phenomenon Fortnite, the retail version of the Fortnite: Darkfire Bundle will have an MSRP of $29.99 and will include $80 worth of in-game content.

Fortnite: Darkfire Bundle will include 13 new items: three legendary outfits, three legendary back bling, three rare dual-wielding pickaxes, three epic wraps, and new Emote. Players will be able to pick up the new bundle for PlayStation4 computer entertainment system, the Nintendo Switch system, and the Xbox One family of devices, including Xbox One X.

Players can also purchase Fortnite: Darkfire Bundle and download digitally through the in-game store and first-party digital.

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HyperX launches its FURY DDR4 RGB memory modules in India

HyperX, the gaming division of Kingston Technology, today announced the launch of its FURY DDR4 RGB memory modules India. The new memory kits are cost-effective, high-performance upgrades for Intel and AMD’s latest platforms. They feature Plug N Play3, which enables automatic memory overclocking at standard DDR4 1.2V settings. They also feature Intel XMP-ready profiles optimized for Intel’s latest platform. The FURY DDR4 RGB memory range is now available with speeds of up to 3466MHz, as 8GB and 16GB single modules and in kits of two and four with 16GB, 32GB and 64GB capacities.

The HyperX FURY DDR4 RGB comes equipped with an LED light bar with fluid RGB lighting effects2 and utilizes HyperX Infrared Sync, which allows the modules to remain synchronized. The memory is compatible with lighting control software from a range of motherboard vendors, including ASUS Aura Sync, Gigabyte RGB Fusion, and MSI Mystic Light Sync. Additional information about software and motherboard compatibility is available online at respective partner websites. FURY DDR4 RGB memory is also compatible with HyperX NGENUITY software.

“The HyperX team is excited to expand our FURY DDR4 RGB lineup for the next generation of PC enthusiasts who continually want the absolute best performance possible from their system. These new models featuring a fully customizable RGB style with HyperX performance DDR4 make for the ultimate pairing,” said HyperX.

One hundred per cent factory tested at speed and backed by a lifetime warranty, the dependable FURY DDR4 offers the best of both worlds with extreme performance and reliability.

Availability

HyperX FURY DDR4 RGB memory range in India starts with an MRP of Rs 4,900 and will be available through HyperX’s network of retail and e-tail outlets.

HyperX FURY DDR4 RGB Specifications:

Capacities

Singles: 8GB, 16GB

Kits of 2: 16GB, 32GB

Kits of 4: 32GB, 64GB

Frequencies: 2400MHz, 2666MHz, 3000MHz, 3200MHz, 3466MHz

Latencies: CL15, CL16

Voltage: 1.2V, 1.35V

Operating Temperatures: 0°C to 70°C

Dimensions: 133.35mm x 41.24mm x 7mm

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‘We Bare Bears’ comes to India for ‘We’ll be There’ campaign!

It’s time for big-bear hugs as Grizzly, Panda, and Ice Bear, are coming to India! 

Cartoon Network’s We Bare Bears’ 2019 awareness and fan-engagement campaign ‘We’ll be There’ is all set to enter the Indian market after a successful run across Asia Pacific region. The campaign includes brand partnerships, on-ground activations and influencer meet-and-greets. 

Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Panda and Ice Bear, in their ongoing attempt to fit into human society, how they always get into mishaps, but they make new friends along the way.

Cartoon Network Enterprises vice president of APAC Vikram Sharma said, “Cartoon Network is officially welcoming the bears to India. Grizzly, Panda and Ice Bear never fail to put smiles on faces wherever they go – and fans in India are going to love them. This is a really important franchise for us and we are working on many unique associations and collaborations for merchandising and brand partnerships. We’re sure that they will resonate with our legions of bear fans here, just as they have done in many other countries around Asia Pacific.”

Taking its name from the lyrics from the show’s theme song, ‘We’ll Be There’ will include a host of events ranging from mall activations, social media influencer engagement, meet-and-greets with character mascots in key locations across India. The three bears will spread good vibes and paw-sitivity with bear hugs at malls such as Select City Walk in New Delhi, Phoenix Mall in Bangalore and Infinity Mall in Malad, Mumbai, starting September 2019.

One of the most popular Cartoon Network shows, We Bare Bears’ success has paved the way to several merchandise and licensing deals. A wide range of merchandise is now available to fans at Miniso stores across India, The Souled Store for fashion apparel and accessories, Tee Story for apparel as well, Clovia for Lounge and nightwear, Balenzia for socks and My Baby Excel for WBB Plush Toys, that are retailed out of Hamleys, Max Retail, Toys R Us, Landmark Stores, Shoppers Stop and online platforms such as Flipkart, Amazon and Firstcry.com

 In addition to Cartoon Network, audiences can watch the series on Amazon Prime  and Voot. They can also vote for which country in Asia they want the bears to visit next through the “We’ll Be There” microsite. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in India can also join the Facebook community page and watch the We Bare Bears videos on Cartoon Network India website and on YouTube channel in Hindi to know what the bears are up to.

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The Best New Features Inside Cinema 4D R21

Get to know all the best new features in the latest Cinema 4D release 21 in this tutorial.

In this tutorial, Nick calls up Andy Needham to walk him through the new features in Cinema 4D R21. Learn about the new user interface, Field Force, caps and bevels, and so much more.

The Best New Features Inside Cinema 4D R21 - Particles

Cinema 4D R21 features covered:

  • User Interface
  • Custom Icons
  • Field Force
  • Particles
  • Thinking Particles
  • Caps and Bevels
  • Modeling with Bevels
  • Volumes
  • Denoising
  • OpenVDB
  • Render Settings
  • Pro-Render vs Physical
  • Subfields
  • Nodes

Cinema 4D R21 Training Greyscalegorilla Plus

Ready to take a deep dive into Cinema 4D, Redshift, X-Particles, and more? Checkout Greyscalegorilla Plus, a subscription training platform with a growing library of in-depth series, created and curated for artists to stay up to date with popular 3D software and design techniques.

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