Hasta La Motion!

Many musicians prefer these 300-year-old instruments, but are they actually worth it?

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Antonio Stradivari is generally considered the greatest violin maker of all time. His violins are played by some of the top musicians in the world and sell for as much as $16 million. For centuries people have puzzled over what makes his violins so great and they are the most scientifically studied instruments in history. I spoke to two world class violinists who play Stradivarius violins as well as a violin-maker about what makes Stradivari so great.

Special thanks to Stefan Avalos for the Stradivari research footage.

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Young and Rubicam and lilspace teamed up to show how screens have been sucking us in for decades.

The YouTube audience have seen a considerable growth over recent months with new programs from Xilam’s on YouTube.

With the number of views rising 21 per cent in 2017, Xilam has seen a 79 per cent increase between November 2017 and April 2018. Also, Xilam’s programs, which were viewed 2.6 billion times on YouTube in 2017, are expected to garner close to 4 billion views in 2018. The revenues over this period increased 126 per cent.

Google/YouTube director, head of Kids/family and learning EMEA Gregory Dray added, “Xilam’s universally loved programs have naturally found a unique place on global platforms like YouTube and YouTube Kids. The success of Xilam’s content is a testament to its quality and universality. We are also delighted to see Xilam’s commitment to developing a specific expertise in audience development, channel management and programming strategies. As such, the company is well positioned to fully benefit from the rapid growth of YouTube Kids around the world.”

With an increase in the number of subscribers across Xilam’s channels, it has seen a rise of 50 per cent over the same period. Xilam is expecting around five million total subscribers by the end of 2018. The official Zig and Sharko channel will, by then have reached the same number of subscribers as Oggy & the Cockroaches.

This progress is due to a number of factors including the remarkable work by Xilam’s digital team which manages the YouTube channels, creates new channels and increases the content with a developed expertise in SEO (Search Engine Optimisation).

Western markets including US incorporate Xilam’s programs in Google Preferred, aggregating the top content of YouTube into easy-to-buy packages for brand advertisers. The revenues made huge gains in Asia-Pacific and rose even more quickly in North America, resulting in the release of new seasons of Oggy & the Cockroaches and Zig and Sharko on Netflix and Amazon. The exposure had impacted the revenues on YouTube channel of Zig and Sharko particularly, generating 45 per cent of the revenue in US. This trend will certainly underpin growth in Xilam’s catalogue revenue.

Xilam CEO and chairman Marc du Pontavice said, “I am delighted with both the amazing work carried out by Xilam’s teams, and the essential support and guidance provided by our partners at YouTube and YouTube Kids. These platforms enhance the accessibility of Xilam’s programs worldwide, offering children the chance to have high-quality entertainment at their fingertips.”

The post Xilam’s catalogue programs help increase YouTube views and revenues appeared first on AnimationXpress.

Riot Games has announced that League of Legends will be part of the Asian Games 2018 as an official demonstration sport. Recognised by the International Olympic Committee as the second largest multi-sport event in the world behind the Olympics themselves, Riot confirmed that their game will be playable at Asian Games despite the Olympic committee expelling violent games from their competitions.

As reported by Dot Esports, Riot co-head of esports Jarred Kennedy said, “We’re honored that League of Legends was selected for the Asian Games. Representing one’s country at the Olympics is a dream for athletes around the world, and with this step, that dream is one step closer to reality for the best in our sport. We admire and respect the values of the Olympic movement and look forward to supporting the Olympic Council of Asia in making this competition a success.”

Riot will work with the Olympic Council of Asia besides various member nations to organise the tournament in the format for selecting the teams that will represent each nation. 45 nations will be taking part in regional qualifiers throughout June, in which each country will field their own team. Host nation Indonesia will automatically progress to the main competition, while South Asia, Central Asia and West Asia will field one team each. Esports maintain a wider cultural relevance in Asia than many other parts of the world, so it’s a notable step towards their recognition on an Olympic stage.

Due to the highly competitive nature of esports within South East Asia four teams will progress where nations and not organisations, will field teams. For fans, this will be another opportunity to see their favourite teams and players representing their own countries at a massive multi-sport event.

Esports coming to the Asian Games were originally announced in April 2017 after Chinese internet giant Alibaba partnered with the Olympic Council of Asia. The finals for League will take place sometime in late August, but the exact date hasn’t been confirmed.

Asian Games will take place from 18 August 2018 to 2 September 2018 in Jakarta-Palembang, Indonesia.

The post Riot Games’ ‘League of Legends’ to be a part of Asian Games 2018 appeared first on AnimationXpress.