Hasta La Motion!

BorisFX  has announced that they have appointed Tathastu Techno Solution as a value added reseller in India. As well as selling BorisFX state-of-the-art special effect software products such as Continuum,Sapphire and Mocha Pro, Tathastu will also offer technical support, training seminars and workshops to existing and prospective customers. BorisFX USA president Boris Yamnitsky states “India is an important market for BorisFX particularly due to the Media and Entertainment sector. This strategic partnership with Tathastu Techno Solution is part of BorisFX efforts to offer our products and services on a much wider basis than before and we are excited to work with the local experts in the field”.

Speaking further on the developement, Tathastu Techno Solution director Chetan Jain asserts“BorisFX software products fit perfectly with our vision to partner with world renowned Special Effects Software Tool  company. BorisFX software is innovative, easy to use and is well accepted by customers in India”.

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Shemaroo Entertainment is beefing up its leadership team and has announced three new senior hires across product, digital marketing and public relations.

Vaibhav Goyal has been appointed as general manager, head of products in new media & technologies, while Omprakash Singh joins as digital marketing lead and Ankita Anthony has been roped in as public relations Lead. The appointments are Mumbai-based and are expected to help drive the company’s growth in its new transitional phase.

Vaibhav Goyal

Vaibhav Goyal who joins Shemaroo as head of products in new media and technologies has over 13 years of experience in media & entertainment and telecom. An alumnus of IIT Madras, he joins from Reliance Jio, where he was a senior product manager working on JioTV. In the past, he has worked with Hungama, Nokia and TCS on various technological products. At Shemaroo, he will lead the digital products development and strategy.

Omprakash Singh

Omprakash Singh has 11 years of experience and joins from Law & Kenneth Saatchi & Saatchi, where he was the digital business head on Renault India. A bachelor in computer application, Singh also co-founded a creative digital start-up Tiki Tech and was part of it for over 5 years before he moved to Everymedia Technologies. At Shemaroo he will be heading all the digital marketing initiatives.

Ankita Anthony

Ankita Anthony, who joins as the public relations lead has around 10 years of experience, specialising in communication strategy across media and entertainment. She joins from ZEE TV, where she was primarily responsible for designing and executing media strategies across fiction and non-fiction formats. A journalism graduate from St. Xavier’s College, Mumbai she started her career as an assistant producer with CNBC TV18 and then went on to work with leading PR agencies like Edelman and Avian Media on brands such as MTV India, Comedy Central, Lakme Fashion Week and Diageo amongst others.

Commenting on the recent hires, Shemaroo Entertainment director Hiren Gada shares, “ It is an exciting time for us at Shemaroo and we are pleased to have Ankita, Om and Vaibhav on board.  In line with our accelerated growth plans, we have hand-picked all the three experts  from some of the best organisations in the media and entertainment space. We look forward to scale our brand and offerings with the new hires.”

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Asia TV Forum & Market kicked-off today at Marina Bay Sands, Singapore, at 10 am with an opening ceremony and an address by Singapore senior minister of state (communications & information, health) Chee Hong Tat.

“We are proud to see Asian content doing well internationally, including the popular Korean drama Descendants of the Sun, which was translated into 32 different languages, and the Indian historical epic Baahubali 2 which was released in 9000 theatres worldwide.”

He added, “Just last month, Singaporean film-maker Kirsten Tan wrote about a fan who presented her with a hand-crafted stuffed toy elephant during a screening of Popeye in Tokyo. Tan has brought to life a bittersweet tale about a man travelling across Thailand with his elephant, and captured the hearts of her Japanese audience. These successes show that Asian stories are gaining popularity with global audiences.”

Talking about featuring their neighbour Indonesia, Hong said, “This year’s Singapore International Film Festival is featuring 20 Indonesian titles, including Mouly Surya’s Cannes-acclaimed Marlina the Murder in Four Acts.

“The internet has surpassed traditional distribution channels to become the dominant way in which many consumers access media content, including a diverse range of local and foreign entertainment choices such as films, TV shows, podcasts, audio books and virtual reality,” Hong highlights.

IMDA will partner with Viddsee, a Singapore-based online video platforms, to produce original local content.

A series of virtual reality titles created by Singapore companies will be commissioned to Discovery Networks Asia Pacific. The two titles announced are- Abandoned and Dangerous Jobs.

With a few more announcements of developments, Hong concluded with wishing all a fruitful and rewarding experience over the coming days as the event celebrates the stories and talents in Asian media. “I hope that you will benefit from the many opportunities and partnerships created here, and you will leave this event with many great stories and wonderful memories!”

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Der Tagesspiegel, a German newspaper, and Scholz & Friends have won two Grand Prix awards for their print ad: “Newspaper Stack – Trump”, at the London International Awards (Poster) and the Epica Awards (Press). The Launched in the lead up to the US Presidential elections in November 2016, the print ad shows a stack of newspapers featuring the face of Republican nominee Donald Trump, his mouth replicated to produce the impression of a shout. The caption: “Will he bully his way into the White House?”. The Newspaper Stack campaign included two other print ads, covering the migrant crisis (The Migrant Crisis: How much do we really have to cope with?) and the 2016 European Football Championship (Our National Team: Are they really invincible?)

The Newspaper Stack campaign also included 10 second commercials and animated gifs.

Der Tagesspiegel Trump Credits

The Der Tagesspiegel Trump campaign was developed at Scholz & Friends by chief creative officer Matthias Spaetgens, managing creative director Robert Krause, creative director Jörg Waschescio, art directors Agnieszka Kalwak and Erika Stuhl, copywriter Lena Klockenbring, art buyer Kirsten Rendtel, and account manager Susanne Caroli.

Photography by Karsten Wegener was retouched at sevengreen picture works.

Born and raised in Dublin, graphic artist, Stephen Kelleher, upped sticks to journey across the pond shortly after graduating from the National College of Art & Design. For the last decade he has been living and working in the States and is currently residing in Brooklyn. He kicked off Offset 2016 in style with a talk that was full of passion, craft, imagination and honesty.