Jul
15
Jul
15
Presenting Connected Journeys by Louis Vuitton – Tambour Horizon Connected Watch
Posted in: Animation
Connected Journeys.
The adventure begins with the Tambour Horizon Connected Watch by Louis Vuitton. Explore the interactive experience now at http://vuitton.lv/2t4LTMh
Featuring Jennifer Connelly, Catherine Deneuve, Jaden Smith, Doona Bae, Ebizo Ichikawa, Urassaya Sperbund, Lu Han, Victor Cruz, Miranda Kerr, Adèle Exarchopoulos, Laura Harrier and Gong Yoo.
Jul
15
Plane crazy
Posted in: Animation
Imageworks took on the visual effects for the final third act in Spider-Man: Homecoming, from the factory battle, to the plane fight and the beach confrontation. Here’s a look at how they did it, at Spark CG Society.
Jul
15
MPC Advertising- an opportunity to create benchmarks in ad world using VFX and cutting edge tech
Posted in: AnimationYou see a wide road cutting across the woods on a bright day and soon, a beautiful beast on four wheels zooms past, gliding oh so gracefully, showing off its curves and dodging the rocks effortlessly. All this on your TV screen, in between the movie break. And you wouldn’t deny that it is a visual treat, would you?
Advertising is a big business, and so is creating the ads. Almost every ad now consists of fantastical landscapes, exotic creatures and vivid sceneries- all made possible with the aid of VFX, animatics and motion capture.
MPC Advertising is a leading player in this industry. MPC Advertising – Bengaluru general manager Sal Umerji talks more about the functioning and talent acquisition at the MPC Advertising facility in Bengaluru.
MPC Advertising – Bengaluru general manager Sal Umerji
1. What services does MPC Advertising provide?
MPC Advertising offers a broad range of in-house creative and production solutions including: concept design, pre-viz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, mixed reality & experiential production, live action production and colour grading.
In addition to creating commercials for the biggest brands in the world, we also create promotional videos for the hottest musical talent, including The Rolling Stones, Adele, Arcade Fire and Stevie Wonder.
2. Who all are in the core team? What is their work experience?
The core team is made up of a number of people including the creative director, supervisors and individual discipline leads, some of whom have international experience and some started as juniors, progressing up the career ladder at MPC Advertising.
3. Who are your major clients?
We work with truly iconic global brands, including Samsung, Heineken, Nike, Lexus, Honda, Coca-Cola, McDonalds, Adidas, Citibank and Chedraui, among others.
4. Is the client-base Indian or global?
Having a global client base means that we work on international campaigns, which encompasses the Indian market.
5. What is the kind of technology used?
Our teams use the industry-standard Maya for 3D and Nuke for 2D work. We also utilise a variety of additional proprietary tools and software, which enable us to deliver world-class VFX for the advertising industry. By mirroring our pipeline with our other global sites, we can create a superior workflow that allows for any project to be worked on in any site without delay.
A still from Samsung’s Ostrich campaign for Samsung’s VR Headset
6. What is the work/office culture?
We think it’s important to place creativity and collaboration at the heart of our office culture. One way we do this is through regular meetings as a team to review each other’s work and provide feedback. It’s also important for us to provide a working environment that creates a balance between work and play – we often take our team on office outings and offer employee engagement programs. We’ve also recently added a recreation room in Bangalore, allowing artists to take time out and recharge.
7. What qualities do you look for in the employees before hiring?
Along with creative skills and communication, we look for artists with a passion for the industry who are looking to learn and grow within the company. As we deal with a huge range of projects in our global studios, we are always on the lookout for outstanding talent who can offer exciting new approaches, versatility and a high level of initiative and versatility to their work.
8. What kind of training do you impart to the new employees?
We offer various training programs for the artists across technical and soft skills. New employees have two weeks of training, which includes various production and creative inductions before they start work on a show. We also provide various cross training programs for artists to further their skills and grow within the department towards more complex disciplines.
A still from MPC Advertising’s work for Heineken’s commercial ‘The Trailblazers’
On top of this, we are also committed to investing in our management team by providing necessary training to our employees to be good leaders, with some of these sessions being carried out by international trainers.
9. What are the growth opportunities at MPC Advertising?
With our Bangalore studio in the process of expansion, there are various growth opportunities within the company across all disciplines. We encourage artists to choose the area that they wish to grow in and learn in and we support and nurture them along the journey.
10. Why do employees like working at MPC Advertising?
We value personal time, so we encourage staff to arrive and leave on time, we also try to avoid weekend work where possible. We regularly run artist engagement programs to keep the crew engaged. Investing in the career growth of the artists is also important, so we offer training programs to further their skills and help them learn other disciplines. We also make a concerted effort to recognise achievements and reward them accordingly to value each and every artist.
A still from John Lewis’s Christmas Advert – 2016 campaign #BusterTheBoxer
The post MPC Advertising- an opportunity to create benchmarks in ad world using VFX and cutting edge tech appeared first on AnimationXpress.
Jul
15
“Fans of Love”, the Ad Council Love Cam commercial launched on Valentine’s Day 2017, has been nominated for Most Outstanding Commercial in the Emmy Awards. The Fans of Love commercial, part of the Love Has No Labels advertising campaign, began as a live stunt at the 2017 NFL Pro Bowl in Orlando in January, taking the kiss cam game feature, the jumbotron, to a new level. The unbiased camera centred on a range of people, celebrating many forms of love – friendships, families and romantic relationships – across race, religion, gender, sexuality, ability and age.
Faces of Love Site
The Fans of Love campaign directs audiences to lovehasnolabels.com/faces-of-love, which features a quiz to help people examine their own biases and resources on how to take actionable steps to rethink those biases. An interactive “Fans of Love” video presents relevant campaign facts and links to educational content to audiences as they are watching the film. The campaign taps into the expertise of six leading non-profit organisations including, Anti-Defamation League, Southern Poverty Law Center, Human Rights Campaign, American Association of People with Disabilities, AARP and Perception Institute. To show their support for creating a more accepting and inclusive community visitors can use the “Faces of Love” tool by adding the iconic Love Has No Labels frame to their photos and purchasing Love Has No Labels merchandise in the campaign shop.
Creating the Campaign
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. One of the main reasons is because we’re actually discriminating unintentionally. We do 98% of our thinking in our subconscious mind, and that’s where we collect and store implicit biases. Implicit bias influences how people are treated and how they interact with each other. It can also perpetuate disparities by altering someone’s ability to find a job, secure a loan, rent an apartment or get a fair trial. To end bias, we need to become aware of it first, especially in ourselves. The Love Has No Labels campaign targets all Americans and aims to combat bias, by flooding culture with messages that are inherently non-bias. They aim to normalize all types of love and relationships simply by integrating these types of love into the content they produce. Our message of love quickly spread through culture, starting a conversation about bias, and what love looks like in America. So much so, that we are rolling out Love Cam partnerships with every major sports league in America (NFL, NBA, NHL, MLS) to transform their Kiss Cams into Love Cams. Meaning, we didn’t just insert our message into culture, we changed culture.
By partnering with the NFL (known for having more traditional and conservative fans), we were able to appeal to both right and left winged media and viewers: with our message of love being a featured story by the likes of Fox TV and Breitbart News Network, all the way to the New York Times, USA Today, Huffington Post and even Ellen DeGeneres.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
The fully integrated campaign also included support and activations from key partners including NFL, social platforms and publishers. In addition to debuting the “Fans of Love” cam at the Pro Bowl, NFL will used its platforms including donating time on NFL Network, as well as other fan-facing vehicles, to support the campaign. Upworthy, a 2015 campaign launch partner, continued its support for Love Has No Labels by featuring “Fans of Love” on its social channels. Tumblr supported “Fans of Love” by sharing the video with their Post It Forward community to amplify the campaign’s call to action to the user base at large, as well as hosting an Issue/Answer time in the upcoming months. Facebook, Kargo, ESPN, VOX, Bauer and Little Things extended the campaign message through donated media support on its respective platforms. Hearst shared “Fans of Love” through Seventeen’s and Cosmo’s social channels, and SheKnows and Fatherly are supporting through its respective social channels as well. Publicis Media conducted donated media outreach on behalf of the campaign. Jack Morton Worldwide, a global brand experience agency, has joined the campaign to help extend the “Love Has No Labels” message through social activations on the campaign’s social communities.
Fans of Love Credits
The Fans of Love Love Cam campaign was developed at R/GA by chief creative officer Nick Law, executive creative directors Chris Northam and Eric Jannon, creative directors Chris Joakim and Mike Donaghey, creatives Alberto Portas and Alfredo Adan, content producer Ashlye Vaughan, executive producers Jeff Skutnik, Kat Friis, and Cindy Pound, chief marketing officer Daniel Dies, business director Stephen Bernstein, business affairs coordinator Melissa Naimi, strategy director Dave Surgan, strategist Amy McEwan, group strategy director Dylan Viner, group account director Shawn Zupp.
Filming was shot by director Floyd Russ via Tool of North America with director of photography Gregory Wilson, line producer Elyciphus Siler, executive producers Sarah Di Leo and Nancy Hacohen.
Editor was Robert Ryang at Cut + Run with edit assistant Dan Gutterman, executive producer Lauren Hertzberg and producer Ivannah Flores.
Visual effects were produced at The Mill, New York, by colourist Damien Van Der Cruyssen, colour producer Natalie Westerfield, executive producer Dee Allen, colour coordinator Elizabeth Angle, colour assist team Nate Seymour, Zack Wilpon and Daniel Moisoff, VFX artists Joseph Grosso and Matt Dolven, producers Ivannah Flores and Wendy Gardner.
Sound and music were produced at Nylon Studios by executive producer Christina Carlo, sound mixer Rob Ballingall and producer Halle Petro.
Music is “Show Me Love (feat. Chance the Rapper, Moses Sumney, and Robin Hannibal) [Skrillex Remix]” – Hundred Waters
Jul
14
Nursed Back
Posted in: Animation
A nurse grieves the loss of a patient in an unconventional and unexpected way. Featured on: Booooooom.tv Film Shortage Mindsparkle Mag CineHub Korea – Writer/Director: Dani Pearce Executive Producer: Sarah Nichols Producer: Julia Corcoran Cinematographer: Christopher Miles Nurse: Nancy Denis Casting: Danny Long Casting Editor: Grace Eyre Choreographer: Vanessa Marian First AD: Jose Marquina Stedicam: Jake Iesu 1st AC: Alex ‘Alby’ Orellana 2nd AC: Jo Cameron Data: Tyler Smith Gaffer: Russel Fewtrell Sound Recordist: David Lee Art Director: Mohini Herse Wardrobe: Sandy Burcul MU/Hair: Cassie Hanlon MU/Hair Assistant: Stephanie Debrincat Runner: Maddie Levins Stills: Xinger Xanger Safety Officer: Wayne Pleace Storyboard Artist: Luke Marsden Post House: The Editors Post Producer: Daniel Fry Assistant Editor: Harrison Carr Flame Artist: Matt Edwards Sound Design: Rumble Studios Executive Producer: Michael Gie Sound Designer: Cam Milne Colourist: Fergus Rotherham @ BE Colour
Jul
14
How to Recount Your Dreams
Posted in: Animation
We often wake up from a dream with a powerful urge to tell those around us about what happened. But our listeners are also liable to feel restless and bored during our narration of the dream. The issue takes us to the heart of the challenges of communication. This animation was created in collaboration with Alain de Botton and the School of Life
Jul
14
Approaching a Breakthrough
Posted in: Animation
Back in New York after a stint in Los Angeles, Norman Kaminsky has a terrible argument with his girlfriend just before running into a string of characters from his past. Despite his best efforts to run away from his problems, Norman can’t seem to escape them. Written & Directed by Noah Pritzker Produced by Wyatt Angelo & Brendan McHugh Starring Kieran Culkin Mae Whitman Chip Zien Jeanine Serralles Mason Walker Sharon Washington Justine Lupe Director of Photography – Andrew Ellmaker Editor – David Massachi Production Designer – Meredith Lippincott Costume Designer – Hannah LaCava Casting Director – Doug Aibel & Henry Russell Bergstein A Maspeth Group Production Official Selection – Tribeca Film Festival 2017 http://www.approachingabreakthrough.com http://www.maspeth-group.com
Who's in charge here?
This is site is run by Sascha Endlicher, M.A. during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.