Hasta La Motion!

Prominent Indian leader in the Gulf and Hollywood director Sohan Roy has been elected as one of the prestigious members of the International Academy of Television Arts and Sciences (IATAS). It is an organisation to promote excellence in international television and also honour the best television programmes with the Emmys.

A resident of UAE, Sohan Roy embarked on his Hollywood venture with Dam999 in 2011, a production which catapulted him to instant stardom as the movie won several national and international accolades alongside five Oscar nominations. The screenplay of the movie was also added to the permanent core collection in the coveted library of Academy of Motion Picture Arts and Sciences.

Roy now joins the esteemed members of the IATAS board, another feather in his already glittering cap. Moreover, he has also been invited by the top IATAS officials to the upcoming Emmy awards.

Here are some thoughts from the man of the moment himself!

How do you feel on acquiring the prestigious IATAS membership? Did you ever anticipate such a thing?

It is something special and I hold this one close to my heart as my efforts to redefine media, marine and medical industries for the last ten years have been acknowledged by a globally renowned organisation. Owning a membership at IATAS is a lifetime dream of people who associate with media industry. I am really glad to be a member of prestigious television body. It was unexpected.

What will be your responsibility as an IATAS member?

There are only five members from India hence the responsibility is quite high and challenging one. India, the second most populous country in the world, already has around 800 satellite television channels. We represent this huge broadcast industry in the IATAS.

Indian broadcast industry is limited to the Indian audience only so far. It is high time to take this network to an international platform. To tap the global market, Indian media industry should select globally appealing topics, adopt international making style and develop organised distribution network globally.

As the Founder director of Project Indywood, I will surely hold brainstorming discussions with the top brass of Indian media industry and will come out with innovative ideas to explore new horizons. Meanwhile efforts will be made to create awareness about IATAS among the stake holders in Indian media industry to identify the core areas to associate and to frame the strategies to take it to international level.

Do you plan to celebrate the occasion?

It is a proud moment for not only Project Indywood but also for the Indian media industry. Our team will celebrate when our mission of integrating Indian media industry gets accomplished. We have more miles to go before we sleep.

Your Indywood consortium plans to invest Rs. 70,000 crore in the Indian film industry. When will this plan materialise? And in which cities?

Project Indywood, promoted by a consortium comprising 2,000 billionaires and Indian corporates, aims at initiating 10,000 new 4K projection multiplex screens, 1,00,000 2K projection home cinemas, 8K/4K film studios, animation/ VFX studios and film schools conforming to international standards. The project is expected to change the destiny of the Indian film industry by 2020 to make the entire industry integrated, structured and modernised for making it the best place in India for investment by ensuring more revenue than today.

Indywood means Unified Indian film industry and we are planning to expand our operations across the country by the end of 2018. Indywood’s vision is that big budget movies like Baahubali should generate Rs. 2000 crore from the Indian market alone in future and through Trivandrum-based Aries Plex we have proved that people will rush back to cinemas if we deliver quality products on high quality screens.

In India, movies are made in more than 20 languages. When we integrate a common platform that is inevitable for the promotion of movies in regional, national and international levels. Media will play a key role in integration as the Indian movies are mostly watched through the television than the cinemas.

Are you willing to collaborate with anyone in India?

As mentioned above, 2,000 billionaires and Indian corporates will be associating with Project Indywood to revamp Indian film industry. They will spend their branding budget for the promotion of Indian film industry.

Any investment in AVGC (Animation, VFX, Gaming and Comics) industry? Your take on India’s AVGC industry?

We have set hundred targets for Project Indywood. One of the target sectors is AVGC sector. We would like to transform India as the world hub of talent pool in AVGC sector. To achieve this we have to develop minimum 100 major studios in India. We have launched one studio titled Epica Studios which is equipped with advanced facilities at Trivandrum in Kerala. Epica Studios sprawled across 16,000 sq ft area produces quality 2D and 3D animation projects for Europe and Asia based broadcasters.

World-class studios will be established across the country so that the local talents can be identified, trained and hired. By 2020, India will have more than hundred thousand talents who will be working in the AVGC sector.

You are considered a pioneer of building dual 4K multiplexes and 4K Atmos home cinemas in less space. How did you achieve it?

One of the major targets of Project Indywood is screen development. The consortium will spend five million dollar to develop 10,000 new screens, almost 2,000 multiplexes at an average of five screens in 2,000 cities of India. Initially, we are targeting 4K screens. But we will set up 1,000 8K screens also by 2020.

Aries Plex, another initiative under Project Indywood, has proved that wonders can be created if we set up world-class cinemas. Aries Plex is the only dual 4K cinemas in the country which generated record revenue for the Baahubali series. The Baahubali team had acknowledged Aries Plex as the best screen in the country to watch the magnum-opus movie. Even people from other states have started coming to experience 4K Baahubali on wide screen at Aries Plex. Considering the huge demand we are planning to run at least one show throughout the year for promoting 4K and Film Tourism..

Any plans to direct movies in the coming days?

Yes, I plan to do so. Burning Wells, a 25 million USD project, based on Kuwait war is the next project. The movie will be shot in 3D using 8K technology and will be dubbed into 30 languages. The shooting is expected to start by second week of January 2018.

What is your big dream?

My top priority is to ensure the participation of Indian media industry at most prestigious International Emmy Awards. I will definitely lead from the front to identify and send the best Indian TV programs to the jury. I will take necessary steps to initiate discussions with the stakeholders in Indian media industry about this very soon. At least one person or media house from India should receive an award, it is my dream.

The post Meet Sohan Roy, the newest member of IATAS whose project Indywood plans to invest 70,000 crore in the Indian film industry appeared first on AnimationXpress.

Goodman Fielder in New Zealand is running “What Do You Bring?”, a new brand platform for the iconic Vogel’s bread, celebrating the uniqueness of Kiwis, and of the bread they love. The idea centres around the true life stories of eight Kiwis that all bring something special to the table. None of them had met and all of them were kept in the dark about the project, not knowing anything about what they were doing and what they were there. Only knowing they were doing a commercial with Vogel’s, and they would tell their individual stories. On July 1, the group was seated at a table together, broke bread and told each other their personal stories. As they did so, the group came together in laughter and respect, connecting with each other in the unique way Kiwis do. It’s a simple but powerful observation, and celebration of the fabric of this modern New Zealand. The campaign includes a three minute launch spot, 60 and second edits, online content at vogels.co.nz/what-do-you-bring, outdoor, POS, social, and digital advertising.

In the campaign we meet Heta, a father who raised three girls alone, Jeremy, a streaker who eluded capture, Charlotte, a young woman who taught kids in an Iraqi war-zone, Lidu, a New Zealander of Chinese descent who speaks fluent Te Reo Maori even with English as a second language, Suresh, a pharmacist born in Kenya who has lived in New Zealand for 25 years who can name every All Black since 1987, Mary, the longest serving extra on Shortland St, Kayla, a woman for whom sign language was her first language even though she isn’t deaf, and Susi Newborn, a woman who stood between a harpoon and a whale – and bought, named, and crewed the original Rainbow Warrior.

Behind the Vogel’s What Do You Bring campaign

Says Rachel Ellerm, GM marketing at Goodman Fielder: “Vogel’s has been part of New Zealand for 50 years and over that time our country has changed a lot. But we think there’s one thing that’s always lay at the heart of our success as a nation; diversity and uniqueness. Every Kiwi, no matter who they are brings something special to the table and we want to celebrate that.”

Said Chris Schofield, executive creative director, Shine: “Vogel’s is a truly iconic Kiwi brand. One of those brands you work on and you immediately feel the responsibility of doing work that lives up to its history. It’s been a true collaboration with the team at Goodman Fielder. From the writing of the initial concept to the final edits. We’ve lived in each others’ pockets for months to get this right. We’re stoked to have made a campaign that feels so right for Vogel’s – one that celebrates the uniqueness of the place it has in the hearts of Kiwis everywhere.”

Curious Films director Oliver Green talks about the process of making an ad using real people without making “a done to death ‘real-people’ ad.”

Says Green: “The ad hinges on the folks round the table. So casting was more like researching a novel than making a commercial. We saw hundreds of people and heard some amazing stories to get to our eight breakfast guests. From there it was just about letting the stories unfold without hassling the moments too much. We weren’t just aiming for sound bites. We wanted authentic people’s experiences and a shot at putting some truth in a piece of advertising.”

Vogel’s What Do You Bring Credits

The Vogel’s What Do You Bring campaign was developed at Shine Ltd by executive creative director Chris Schofield, creatives Billy McQueen, Martin Brown, Matt Simpkins​, agency producer Nick Barnes, head of planning Andy McLeish, managing director Simon Curran, account team Olivia Baloghy, Lily-rose Dyer, Tim Ellis, working with Goodman Fielder head of marketing Rachel Ellerm, marketing team Jo Sutherland, Andrew Fenwick, Meghan Blair, Kate Swan.

Filming was shot by director Oliver Green via Curious Film with producer Stu Giles, editors Jonathan Venz and Ben Chesters.

Sound was produced at Liquid Studios.

Music is “Not Given Lightly”, by Chris Knox (Flying Nun and Mushroom Publishing), supervised by Aeroplane Music.

Media was handled by Ikon Communications.

At four am we were up, towing out what’s now known as “The Dock” in Bali for this concept shoot. We asked ourselves, what does the future look like? A cashless society? Self-driving cars? We’ll leave the wavepools for Kelly Slater and co. Instead, we envisioned lineup where you don’t have to paddle. Which turns out to be a rather dangerous affair.

“The dock’s been scary,” said Ozzie Wright. “At one stage I just came up, got my board and saw it coming right at me. I like the chaos of it. The whole time everybody was like, “Where are we going!? Where are we going!? That was the fun bit. I kept thinking what if the tip was on the beach at a little shorey? No paddling, just run out, jump on a wave surf it to the beach then run back out and jump on another one. That’d be so much fun.”

“It would just kill you if it hit you, yeah?” asked Noa Deane, after the fact. “What’s it weigh? Half a tonne? When it wears a wave on the head it kicks like a snake. Like, Balaram jumped up and went six feet in the air. Then he landed on the wire, so sketchy. It whips right at the end because it’s connected to a cable which adds extra tension.”

Now that the tension’s relieved, we invite you to loosen your belt and enjoy “The Dock” as ridden by Noa, Ozzie, Yago Dora, Mitch Coleborn, Balaram Stack and Imaikalani Devault. After all, what’s fun without a little heightened heart rate?

Directed by Sam McIntosh

Edited by Dan Scott

Creative Direction by Shinya Dalby  

Produced by Richie Olivares 

Oceanic Logistics by Tom Screen. 

Executive producer: Brad Dougherty 
 
Cinematography by:
 
Dan Scott
Jesse Little 
Jimmy “Jazz” Kinnaird
Scott Stinnett
Tom Carey
 
Music (in order of appearance): 
 
The Past Tense by Infinite Bisous
 
Falling Down Stairs by Distractor. 
 
Surfers (in order of appearance): 
 
Noa Deane
Ozzie Wright
Yago Dora
Imaikalani Devault
Balaram Stack
Mitch Coleborn
 
Thanks to Alexandre Lamoureux, Philippe Gosselin, Thomas Taatjes, Rizal Tandjung, Made Adi Putra, Betet Merta & Muklis Anwar.  

Big thanks to CanDock for making the shoot possible.

Opening scene from the film “Eat Drink Man Woman” (1994). I love how all the intricate details are shown in making a traditional Chinese meal. Makes you appreciate Chinese dishes and the culinary arts in general. Who’s hungry now?!

“Eat Drink Man Woman” (1994)
Cast: Sihung Lung, Jacklyn Wu, Yang Kuei-mei, Yu-wen Wang
Directors: Ang Lee
Writer: Ang Lee, James Schamus, Hui-Ling Wang
Studio: The Samuel Goldwyn Company

This video is only for fair use under copyright laws and is for entertainment purposes only. All credit goes to the creators and film company who made this.

A desperate man in Trump’s America attempts to shift his fate with the perfect crime. Based on a true story. ––– Our twisted companion piece to our upcoming feature film, “The Last Black Man in San Francisco.” https://MakeAmericaParadiseAgain.com “American Paradise” is this week’s Staff Pick Premiere! Read more about it on the Vimeo Blog: https://vimeo.com/blog/post/staff-pick-premiere-american-paradise { World Premiere 2017 Sundance Film Festival } Official Selection 2017 SXSW Film Festival Official Selection 2017 Rooftop Films Official Selection 2017 LA Film Festival Official Selection 2017 San Francisco Int’l Film Festival Official Selection 2017 Montclair Film Festival Official Selection 2017 Palm Springs ShortFest Official Selection 2017 LVFF Official Selection 2017 Guanajuato Int’l Film Festival Official Selection 2017 Nashville Film Festival (Winner – Best U.S. Short) Written & Directed by Joe Talbot