Hasta La Motion!

How bad design changed award shows, elections, and your medicine cabinet.

The 2017 Oscars ended with a pretty shocking mix-up. Announcer Warren Beatty incorrectly named La La Land as the Best Picture winner, and the mistake wasn’t revealed until crew members had already started giving their acceptance speeches. A lot of things went wrong for the snafu to happen the way it did. But what if typography was one of them? A better announcement card design could have made for a very different Academy Awards show — not to mention a much less embarrassing Miss Universe show for Steve Harvey back in 2015. But the implications of bad typography don’t end there: poorly designed ballots in the 2000 presidential election arguably could have swayed the outcome, and illegible type on medicine bottles could be causing nearly 500,000 cases of drug misuse per year in the U.S.

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I apologize in advance for the feelings of insecurity and inadequacy that may arise when appreciating Freddy’s work or watching his process. Freddy Arenas is that mythical unicorn we all hear so much about. From art and creative direction to illustration, animation, and 3D, Freddy seemingly does it all (he can skate too!) and has had the opportunity over the years to influence many studios such as Brand New School and Buck. After making the rounds in NYC, you can now find Freddy as a member of the Brooklyn-based Pencil Factory where he is focusing on his personal practice and directorial work.

One thing that has always stood out about Freddy is his fundamental love for learning and making new things. In this case, Freddy has been using some of his downtime to work on his 3D character animation skills. Thankfully, he was gracious enough to record his process so that we all can learn with him.

Please, sit back and enjoy one of the best there is at work!

View on Motionographer here: http://wp.me/p6ZJO1-h8H

For more into on the Step by Step series please visit our first profile here: http://wp.me/p6ZJO1-gWa

You can find more of Freddy’s work here: http://www.freddyarenas.com/

***If you care to watch the videos at a faster rate you can open your Javascript Console in Chrome and type:

“$(‘.video-stream’).playbackRate = X”

Simply replace “X” with the speed you care to watch at.***

I apologize in advance for the feelings of insecurity and inadequacy that may arise when appreciating Freddy’s work or watching his process. Freddy Arenas is that mythical unicorn we all hear so much about. From art and creative direction to illustration, animation, and 3D, Freddy seemingly does it all (he can skate too!) and has had the opportunity over the years to influence many studios such as Brand New School and Buck. After making the rounds in NYC, you can now find Freddy as a member of the Brooklyn-based Pencil Factory where he is focusing on his personal practice and directorial work.

One thing that has always stood out about Freddy is his fundamental love for learning and making new things. In this case, Freddy has been using some of his downtime to work on his 3D character animation skills. Thankfully, he was gracious enough to record his process so that we all can learn with him.

Please, sit back and enjoy one of the best there is at work!

View on Motionographer here: http://wp.me/p6ZJO1-h8H

For more into on the Step by Step series please visit our first profile here: http://wp.me/p6ZJO1-gWa

You can find more of Freddy’s work here: http://www.freddyarenas.com/

***If you care to watch the videos at a faster rate you can open your Javascript Console in Chrome and type:

“$(‘.video-stream’).playbackRate = X”

Simply replace “X” with the speed you care to watch at.***

Re-visit the world of Anne of Green Gables. “It has always seemed to me, ever since early childhood, amid all the commonplaces of life, I was very near to a kingdom of ideal beauty. Between it and me hung only a thin veil. I could never draw it quite aside, but sometimes a wind fluttered it and I caught a glimpse of the enchanting realms beyond-only a glimpse-but those glimpses have always made life worthwhile.” -Anne Shirley Based on the art work of Brad Kunkle : http://bradkunkle.com/ Creative Director: Alan Williams Art Director/Original Paintings: Brad Kunkle Executive Producer: Jon Hassell Head of Production / Producer: Aleen Kim Designers: Alan Williams, Joash Berkeley, Veronica Liu, Yifan Hu, Max Glascott Animators: Chris Vincola, Max Strizich, Seth Minnich, Hogan Williams, William Russell Editor: Rachel Ambelang Coordinator: Christine Hernandez Production Assistant: Michaela Forde Music: The Tragically Hip “Ahead by a Century” – See more at: https://www.imaginaryforces.com/work/anne-main-title#sthash.dnqxd5lv.dpuf

A occasion de la restauration en 4K de la Belle et la Bête par SNC, découvrez un extrait du film restauré. Le chef d’œuvre de notre enfance ressortira au cinéma le 25 septembre. Jean Cocteau le réalisateur s’entoure de Jean Marais et de Josette Day.

Sortie le 25 septembre 2013.