Aadarsh the owner of ‘Purple Turtle’ has acquired stake in Vaw World Animation Studio. Vaw World is a well-established studio currently handling projects of many USA, UK, Japan and Korean clients. They specialise in TV series, DVD features, game assets, feature films (2D, full CGI, VFX, assets, roto) and Youtube channels.

Aadarsh, director, Manish Rajoria said, “This partnership will help us in bringing out the best quality of animated content of our flagship IP Purple Turtle.” Aadarsh’s, creative director, Swati Rajoria added, “We wanted full control of the creative part, and only when we are working in very close association we can achieve this.”

The first season of the Purple Turtle series of 26 x 11′ mins will be ready by the end of 2017. The second season is also committed to progress in continuation.

Carter Crocker has written the story and edited it for several animation studios including Disney and Warner Brothers, and has won two Emmys for his work. He has written two Young Adult novels for Penguin-Putnam, and is currently working on a YA historical novel.



Dev Ross is an Emmy and Humanitas winner. Her preschool writing credits include Winnie the Pooh, Rainbow Ruby, Little People, Jakers!, Chloe’s Closet, Clifford the Big Red Dog and Clifford’s Puppy Days. Dev has also written numerous books for the award winning “We Both Read” children’s book series.



Karl Geurs is a two-time Emmy winning writer, story editor, producer and director. His preschool animation writing credits include Disney’s Winnie the Pooh, American Greetings’ Strawberry Shortcake, Mattel’s Little People and Hasbro’s My Little Pony.

Purple Turtle comes from publishing and the books are in more than 25 countries including USA, UK, Russia, China, India and many European, Middle East and South Eastern countries.

Vaw World Studio, founder and CEO, Kumar Sambhav said, “He is excited in joining hands with Aadarsh and will help him get access to Aadarsh’s talent and the international network. With this new partnership we will be able to scale up our operations and provide world class content to the children all around the world.”

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Dwelling into nostalgia often soothes the mood by flashing memories that are long forgotten yet vividly remembered. Forgetting is essential and harmful too but, completely forgetting a reverberating story is inevitable. The legendary animated musical film The Lion King which baffled the audience till date right from its release in 1994 is one such story which is hard to forget if experienced just once.

Disney does not want the audience to forget its tales therefore a live-action adaptation of The Lion King is set to roll in production. The Walt Disney Studios on Tuesday announced that the Jungle Book studio and director Jon Favreau are re-teaming for a “live-action” The Lion King on the fast track to production.

And you read it right, the recent jungle epic which won a thundering applause and huge box office collections ($965.8 million) The Jungle Book director Jon Favreau will be helming this project. Delivering such spectacular work in terms of creating the animals, wildlife, dense forests with the only human Mowgli interacting with the photorealistic animals, Favreau is undoubtedly the perfect fit for this film.

As per the announcement, The Lion King will be a “live-action” film and as far as we all know the original story does not have any human character. So, with no live human character in it, the film is still going to be a live action film and not a CGI animated film, sounds intriguing? (It can be shot live in terms of the environment but CGI, keyframe animation or motion capture will be used to create the animals in some way.)

Disney perplexed the viewers with the liveliness of the animals and the jungle created on computer (extensions of what was shot live) using advanced technology of animation in the Mowgli film. Therefore, creation of Simba, Mufasa, Scar, Nala or Rafiki can be awaited for with high expectations as it is the same studio and the same director.

Live action remakes of rich Disney tales have been a usual practice with Cinderella, Maleficent, Pete’s Dragon and The Jungle Book each portraying something unique in their own way. Moreover, the Beauty and the Beast starring Emma Watson is also set for March 2017. And now, The Lion King is another project where both expectations due to the legendary story and milestones due to the advanced technology need to be fulfilled impeccably.

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Sony has launched a new advertising campaign which showcases the incredible picture quality of its new range of Sony BRAVIA 4K HDR TVs. Shot in 4K, the Sony Bravia Balloons ad brings to life a forgotten, derelict casino in Constanta, Romania, using 4000 balloons and over 1500 KG of glitter in the visually enchanting setting. Opening with a single white balloon entering an empty building, the casino gradually fills with balloons and mesmerises onlookers before the balloons explode in a cacophony of colour as glitter cascades around the casino. By using a combination of different shooting methods and angles, the Sony Bravia Ballons ad sets out to capture the brilliance and beauty of 4K HDR through the juxtaposition of pure white balloons and the glorious colour of the glitter, culminating in a stunning explosive climax.

As well as the TV commercial, the campaign will encompass cinema, VOD, digital, out of home and point of sale to convey the core message, ‘More Brilliance. More Beauty’ and celebrates the exceptional colour, contrast and detail delivered by the new range of Sony 4K HDR TVs.

The accompanying key visuals were shot by high-speed photographer Fabian Oefner who attached a noise sensor to the camera shutter, so that it triggered every time a balloon popped, helping him to achieve incredibly detailed and striking images.

Shuhei Sugihara, Head of Brand and Product Communication, Sony Europe, says of the advert: “Whether through our products, or through our marketing, our company’s philosophy is to satisfy people’s curiosity.

“Our new TV commercial continues BRAVIA’s legacy of adverts. From balls, bunnies and flower petals to balloons and glitter – Sony has always used striking colour and visual beauty to showcase its range of televisions. The creative direction of this footage was based on the same idea and we hope viewers truly feel something from this beautiful image, which uses a million glittery details to truly demonstrate the difference our 4K HDR TVs provide in terms of colour, contrast and detail.”

Sony Bravia Balloons Credits

The Sony Bravia Balloons commercial was developed at DDB Berlin by managing director creative Myles Lord, executive creative director Gabriel Mattar, creative director Alice Bottaro, art directors Jacopo Biorcio and Alan Dindo, copywriter Chiara Chessa, client service director David Barton, account director Jemima Jordan, producers Jens Mecking and Marcus Wetschewald, and Kamila Koelling (print), working with Sony Europe marketing head Mikio Nakazawa, head of brand and product communication Shuhei Sugihara, brand and product communication managers Moira Larkin and Alessandra D’Avino, and art director Richard Small.

Filming was shot by director Andre Stringer via Tempomedia and Reset with director of photography John Lynch, Ronin Operator Roman Muelleger and chief lighting gaffer Harry Wiggins.

Post production was done at NHB Studios, Berlin by colourist Pena Argueta and project manager Alexander Seib. Editor was Mischa Meyer at Spot Welders.

Sound design and final mix was produced at Echolab by sound designer Gavin Little, assistant sound designer Joe McHugh, producer Stephan Brockmann.

Music is “True Colours”, written by Cyndi Lauper and performed by Tom Odell.

Print photography was by Fabian Oefner. Behind the scenes photography was by Alin Popescu.