‘Captain America: Civil War’ earns $200.2 million in just 6 days prior to its worldwide release

It’s a rare occasion that films earn a substantial amount even before releasing worldwide or rather at least domestically. Captain America: Civil War has been one of those rare films as it has earned a massive $200.2 million at the international box office right in its first weekend of overseas release.

The Disney and Marvel superhero adventure released on 27 April, 2016 in 15 countries and earned $14.9 million. It then opened in 15 more countries on the following day 28 April and amounted for a two-day total of $38.7 million from 30 countries. On Friday 29 April, it opened in 8 additional territories, and its three day collection amounted to $84 million from 38 countries in total.

Till Sunday 1 May 2016, the film had a five-day opening weekend total of $200.2 million from 37 countries. It is surprising that these territories are about 63 per cent of its total marketplace and are all based outside the major domestic territory of the film’s market – North America.

The film is yet to be released in major territories like North America, China and India as it will hit theatres on 6 May, 2016 in these regions. In North America itself the film will open in above 4,000 theaters, therefore the North American box office is probably going to witness astonishing numbers.

Captain America Civil War2

With $200.2 million already in its kitty in just six days of its release in limited areas, Captain America: Civil War  is definitely going to garner huge box office numbers. As far as the franchise is concerned, Captain America: The Winter Soldier (2014) earned $259.8 million in North America and $454.7 million in other territories for a worldwide total of $714.4 million. While, Captain America: The First Avenger (2011) earned $176.7 million in North America and $193.9 million internationally, for a worldwide total of $370.6 million. Surely, this third venture is going to surpass these collections and leap way ahead according to the current statistics.

It seems like the film has been performing less like a sequel to the star-spangled hero’s films and more like another installment in the “Avengers” franchise. This film actually debuted ahead of Avengers: Age of Ultron in some territories like Mexico and Brazil.

Directed by Anthony and Joe Russo, Captain America: Civil War features the Avengers in their continued efforts to safeguard humanity and also in a conflict to choose sides. The highlight stays as Captain America battles with Iron Man as one leads a team of rebels while the other a team that works for the government.

Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, this film is much awaited with a lot of anticipation and expectation after the recent disappointing superhero film Batman vs Superman.

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Brace yourself as ‘Call of Duty: Infinite Warfare’ trailer takes you into the heart of space battle

The upcoming sequel of ‘Call of Duty’ is definitely a highly anticipated one. Till a few days back, no information about the game was out, but on 30 April, the game’s official YouTube channel teased the game with a 33 second video titled ‘Know Your Enemy.’ In the small clip, an anonymous man who appears to be a veteran war personnel warns us of the impending doom and chaos, which is to be unleashed and which will “tear you from the history books.” He goes on to add, “The whole world will bear witness to this: our ascension.”

Recently, there have been leaks about the name, gameplay and release dates of the upcoming edition. Now, few hours back a complete reveal trailer of the game has been uploaded by its official YouTube channel, where the summary of the video says, “Call of Duty: Infinite Warfare returns to the roots of the franchise where large scale war and cinematic, immersive military storytelling take center stage. Prepare for a gripping war story in which players fight against the Settlement Defense Front to defend our very way of life.”

Here’s what we know from the trailer:

  • The name of this edition of the game is indeed Call of Duty: Infinite Warfare.
  • The game will be released over Xbox One, PC and PlayStation 4 on 4 November, 2016.
  • It is set in a distant future, where space fights, war-robots and battles on other planets is a reality.
  • Players who pre-order the Call of Duty: Infinite Warfare Legacy Edition or Digital Deluxe Edition will also be eligible for a copy of Call of Duty: Modern Warfare Remastered , which will wrap up the campaign with 10 new multiplayer maps.

Other than that, the gameplay will bring back memories to Call of Duty: Modern Warfare players, as the movements and gameplay style seem similar. As seen in the different editions of Modern Warfare, where new challenges and scenarios were added, seems like over here too we will get to witness the same thing (the space fights being the new addition).

The game’s story seems to revolve around the player’s task force going up against the ‘Settlement Defense Front,’ who threaten the world with savage military attacks in an attempt to obliterate the civilisation and build a new one.

Though the multiplayer aspects of the game have not been revealed, we can expect an announcement tonight as Infinity Ward and Activision have definitely paid heed to the fans as they will be revealing more about the game tonight, with a LIVE stream on Twitch at 10:30 am PDT.

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12 best games seen at PGConnects Bangalore 2016

Gaming Conferences are always a hotbed to sight and play new games that are either in development stage or are about to be launched, and the recently concluded PGConnects Bangalore 2016 was no different. The Indian mobile gaming market is currently on the rise at least when it comes to games and its development. Developers here have an advantage and have already had a good look at the market (both national and international), learning from mistakes of their compatriots and even their own, and know that the quality and gameplay need to be globally competitive

This year the conference saw a number of games being showcased at the booth and the games were not run of the mill usual clones but a range of new ideas and gameplay mechanics in a variety of genres which showcased the talent from the country. 

Here are the games that impressed me at PG Connects 2016 in no particular order:

Bluk

Physics based arcade game, Bluk is a combination of Angry Birds like tossing the object and Monument Valley like environment. Developed by Pixel Ape Studios, this game is currently under beta stage and developer is still working on tweaking a few things before the final release.

Drag

Developed by a student from DSK Supinfogame, Drag takes you back to the roots of mobile gaming when you had arcade titles reigning the app stores. Drag has a basic gameplay where you arrange the tiles at your disposal so that the ball that is bouncing in the middle of the screen does not hit the spikes at the edge of your screen. As easy as it may sound, each tile can only be placed once and appear on a certain angle causing a lot of problems but also ensuring that you don’t put down the phone quickly.

Drag future ride

From left: Future Ride, Drag

Future Ride

If I had to describe Future Ride from All in a days play studio in one sentence it would be ‘an insanely engrossing game.’ The gameplay is a mix of Tron-esque bike riding players playing against each other to get a ball into the hoop. But this gets fun when you move around and do somersaults, both trying to score as well as save the ball from going into the hoop. You can literally spend hours on this one.

Hakuna’s Fire

One more game from the students of DSK Supinfogame, Hakuna’s Fire is an action adventure game which has a meerkat Hakuna as a central character and stuck between the rivalry of Carnivores and Herbivores in Africa. This one combines the classic Zelda elements with stealth and brains to overcome different worlds and acquire the mystical object, The Edan Fire.

Huebe

After last year’s win at The Very Big Indie Pitch, Himanshu Manwani was back this year to show his second game. Yes, his first game Super Nano Jumpers is not out yet, but the studio is working on it. This one again takes the puzzle route and has you handling a cube with the aim to reach the destination. But, it can only pass the blocks if the cube has right colours to it. Interesting!

Huebe Monarchy

From left: Monarchy, Huebe

Monarchy

The winner at this year’s PG Connects The Very Big Indie Pitch is Big Boot Games Monarchy which is a mobile board game that takes elements from tower defence games but adds a lot more it on the top. You have 25 soldiers and four knights at your disposal and your goal is to get these four knights to the centre of the board and defeat the other player.

Jhulo

First game by Seema Datar, Jhulo is a puzzle game and easily one of the wonders from PGC Bangalore 2016. With simplicity and amazing gameplay, this one needs your attention and timing as you tap the balls in the rings to make them swing keeping in mind that no two balls should hit each other.

One more Pass

SuperSike Games and Yellow Monkey Studios join hands for this one. After the successful One More Run, SuperSike Games extended its title lineup from cricket to football and this one is as much fun as the previous game. You need to keep passing the ball to the player ahead of you without letting the player from the opposite team touch or come and steal it from you. The game currently is in development and developers have planned a number of upgrades before its release later this year.

 

War Tanks One More Pass

From left: War Tanks, One More Pass

War Tanks

Developed by Hypernova Interactive, a studio formed by two people who have been ex-Zynga and ex-Hike Messenger employees respectively, the studio aims to become as they call Riot Games of mobile gaming. They want to capture the eSports market segment and have taken the first step with War Tanks.

A 1v1 battle, War Tanks makes you control a tank and shoot missiles to down the enemy tanks, but you don’t know exactly where is it located on the other side of the board. The only way you can see the opponent’s tank is that they move over the radius of your last shot. It is like Battleships but here, instead of a number of ships you have one tank which you are allowed to move on the grid.

The Light Inside Us

The Light Inside Us is developed by Dastan Games and has been around in the circuit for a while now even releasing on the app store, but I am listing the game here because the two member studio has polished the game and now it looks beautiful and a lot more game mechanics are added to make it even more fascinating by merging a couple of genres into a single game. The central character has to clear each level by shooting minion like characters and collect the light from them which can be used to shoot again.

Wordifly

The Good Side Games’ Wordifly lets you control Glowee the firefly, and collect letters to spell words to continue your flight. A serene environment and addictive gameplay, Wordifly were runners up at PG Connects Bangalore, and is currently out now on beta, so go and bring out your spelling bee skills to fore for this one.

Wordifly Zenith

From left: Zenith, Wordifly

Zenith

The PC game in the mobile conference, Zenith is developed in collaboration by two studios, Infigon and HolyCow Productions and is a humorous take on traditional RPG games. The game has already been Greenlit on Steam and is expected to see a release in Q2 this year. I did not get to play the game much but what I saw from the trailer, it is funny and a fitting tribute to all classic RPGs.

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Nick rebrands their kids channel Sonic with refreshing new logo and their successful show ‘Shiva’

Viacom 18’s kids channel franchise Nickelodeon, is all set to rebrand its 2011 launched kids channel – Sonic.  With this rebranding, Sonic is all set to evolve its content strategy which will now include edgy comedy along with riveting action. The evolution in the content strategy will be brought alive through the renewed graphic elements and the new vibrant logo imbued with energy and life.  Sonic in its new  avatar will go live, from today, 3 May, 2016.

The channel is already prepped for the transformation through a refreshing programming line-up.  This change has already been set into motion by moving their successful show Shiva which was earlier being aired on Nick to Sonic. Upping the ‘action + comedy’ quotient of the channel will be all new episodes of Pakdam Pakdai and Oggy the Cockroaches along with the evergreen shows SupaStrikas and Shaun The Sheep.

Sonic

“Our flagship kids channel Nick has been the genre leader for almost two years now and our kids portfolio is amongst the top two in India. Seen in this light, the rebranding exercise for Sonic is part of an evolving  content strategy aimed at building Sonic up as a strong second to Nick, thereby increasing the combined viewership share of our kids portfolio as we aim to cement our position as the number one kids’ content destination in India,” said Viacom18, group CEO, Sudhanshu Vats Group CEO.

Talking about the rebranding of Sonic, Viacom18, EVP and head – kids cluster, Nina Elavia Jaipuria said, “While Nickelodeon continues its dream run, our focus for this year is on building Sonic into a formidable channel that becomes a part of every child’s daily life. Our research shows that children love action but with a significant dash of comedy and aligning to this insight we have curated the all new Sonic.”

The refreshed look of the channel will be brought to life with the Shiva expansive marketing campaign which will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting online interactivity. Adding to this will be the on-ground initiatives like retail and mall partnerships, the association with Pantaloons for the Junior Fashion Icon, Shiva themed games and meet-and-greets at Funcity, etc.

Recently, Viacom 18 launched their OTT platform VOOT that has a dedicated kids section, further strengthening their hold on the kids genre. With an enthralling programming lineup and an enhanced visual experience, Sonic is all set to zoom into the daily life of every child in India.

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nexGTv rolls out a new app solely dedicated to kids’ entertainment

With the world hopping on board the digital domain on a rapid pace, marketers and their firms are eyeing more and more towards the digital mode of communication.

With various entertainment portals inclining towards the VOD service while catering to consumer demands, the recent focus seems to be on dedicated kids’ entertainment portals.

Recently, Viacom18 released VOOT, which is an application consisting of the company’s full repository of TV channels like Colors, MTV and Nick! Although, meant for every age group, the platform focuses heavily on kid’s content with a plethora of characters loved by kids, like Chota Bheem, Dora, Spongebob, Motu Patlu and much more.

Now, taking the trend one step ahead, nexGTv, the subscription based video entertainment app from DigiVive Services has launched a brand new app completely dedicated to kids’ entertainment. nexGTv Kids is a video and infotainment, subscription based app for kids and is first of its kind in India. The app will feature an assortment of classic favourites like Malgudi Days, Panchatantra, Vikram and Betal, Champak while balancing it with creative and interactive programs like House Clay Tutorials, indulging science experiment videos and more. Apart from that, the Live TV section of the app will open gateways to Cartoon Network, Pogo and Big Magic for the kids with a movie list comprising in the likes of Popeye – Bride & Gloom, Boxer Rebellion, Bumm Bumm Bhole and Bal Ganesha.

nxGTv kids appnexGTv, COO, Abhesh Verma said, “We are very excited to present the brand new ‘only for kids’ platform, nexGTv Kids. We have thoroughly handpicked the content that entertains, educates and encourages kids to learn, teaching them skills of crafts, origami, etc. Besides, to further enhance our service offering for kids, we are also planning to introduce new high-quality original content with familiar characters.”

While, VOOT had planned to focus more on the kids’ section with their plans to bring original and unique content for the niche, so does nexGTv Kids. The only difference is while VOOT is based on AVOD model, nexGTv Kids is based on SVOD model. Though the nextGTv Kids app is said to have a SVOD model, we observed that the app is available for free and the videos are available for free. It’s not clear what all content is available for free of charge as for few videos, an option to subscribe and watch all videos for that time span do comes on the screen. However, if you subscribe to the channel, it gives you complete access to all channels, movies and videos on the application with complimentary access to nexGTv and vice versa.

However nextGTv might just be more successful given their app is completely dedicated to kids. Although, it all depends on the kind of service they provide, as initially VOOT had received some flak over technical issues in the app. Let’s see how nexTGv Kids fairs on those grounds.

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DQ Entertainment (International) Ltd

dq entertainment logoDQ Entertainment (International) Limited is a leading global entertainment group which is into the business of Animation, Gaming, VFX, Live Action – content production, licensing and distribution.

DQE’s pedigree is associated globally with major Intellectual Property (IP) brands such as The Jungle Book, Charlie Chaplin, Peter Pan, Iron Man, Casper and many more supported by client partnership with International and National broadcasters, distributors, licensees and large independent producers across the world,  especially in Europe & the USA.

Join us and become part of some of the most creative and prestigious projects on floor.

We are currently hiring for the following positions.

1. 3D Animation Artist

Required Skills:

  • Strong working knowledge on latest Maya software.
  • Excellent understating of  Animation pipeline
  • Should be pro-active with good communication skills.

Job Description: 

  • Should work on staging & animation following the Animatic & Story Board.
  • Should be able to handle dynamic poses (Drawings).
  • Should be able to work on high quality International projects.
  • Need to work on high quality International projects.
  • Should be willing to work in any shift and achieve targets
  1. Texturing Artist

Required Skills:

  • BFA  graduate or  having good color acquaintance
  • Innovative with good communication skills.

Job Description:

  • Work with Projects Lead Texture Artist on production assets.
  • Create Photo real and stylized texture maps
  • Create Efficient/Optimal UV layout for texture painting.
  • Knowledge of Maya, 3DS Max and/or rendering software a plus.
  1. Compositor Artist

 Required Skills:

  • Any graduate or above, knowledge of Nuke software is a must.
  • Should have strong knowledge in seamless integration of software.
  • Good communication skills.

Job Description:

  • Should have ability to identify sequences & shots complexity.
  • Should be good in solving technical issues on floor.
  • Understand client requirements & participate in client reviews & achieving requirements.
  • He needs to be pro-active, team oriented, adaptable & calm under pressure.

Contact:

careers@dqentertainment.com

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Winners of the Dada Saheb Phalke Film Festival 2016 are…

The 6th edition of the Dada Saheb Phalke Film Festival, an initiative to mark the birth anniversary of Late Shri Dhundiraj Govind Phalke, who is regarded as the father of Indian Cinema, took place on 30 April, 2016 at Delhi. This festival in the memory of the legendary figure fondly remembered as Dada Saheb Phalke witnesses a pool of films of all genres and formats every year on 30 April right from its inception in 2011.

dada saheb film festivalThis year too, the festival witnessed a large number of films across genres like live action and animation of varied formats like documentary, feature films, shorts and ad films.

The VFX heavy Sanjay Leela Bhansali’s Bollywood blockbuster Bajirao Mastani won the award for the Best Feature Film and also NYVFXWAALA, co-founder, Prasad Sutar won the award for the Best VFX for this film which enthralled the audience with the use of appealing visual effects.

The Best Animated feature was won by The Return produced by Sky Frames Studios while, the Best Animated Feature Jury and Best Screenplay award was won by Bal Ganesh 3 produced by Shemaroo Entertainment. Director Vijay Milton won the Best Director award for Toonz Animation’s Little Kalari Warriors while, Toonz Animation’s Pakdam Pakdai 2 won the Special Festival Mention. Adventures of Appu and Gappu produced by Magicwand Animation won the Special Festival Mention Jury award.

In the Animated Short category, Studio Eeksaurus’ Fisherwoman & Tuk Tuk won the Best Animated Short award while, Maya Digital’s Shiva won the same award as per the Jury. Chhaya produced by The National Film & Television School, India won the Best Animated Short-Student and Phalke-The First Seed produced by MAAC won the same as per the Jury.

Dada saheb awards

Animated short Agrinoui produced by A. Chaviaras Productions and Rabbit Blood by SVS won the Special Jury Mention award. Studio Eeksaurus’ What is your brown number? won the Special Jury Mention- Student award while, Chetan Sashital won the Best Music award for the Fisherwoman & Tuk Tuk short.

Teammate Workers’ animated short Khelna Bati, Yellow Marble Films’ The Box and Reliance AIMS’ One Day to Next won the Special Festival Mention award.

Suresh Eriyat’s Studio Eeksaurus Productions won the Best Animation Production House for their exemplary work in the animation genre.

The festival witnessed films from all over the globe as it aimed to celebrate the excellence in cinema. The festival has been providing a chance to filmmakers to showcase their creativity at a large platform and inspire the world to create further good quality films and considerably enhance the innovation of cinema.

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Live action animation feature ‘Space Jam 2’ to star LeBron James

The live action animation feature Space Jam 2 is finally happening, after years of rumours. And this sequel has some big names adjoined as the professional basketball player, LeBron James, will be featured as the lead character.

Fast & Furious 6‘s Justin Lin in talks to direct the film and Bad Words screenwriter Andrew Dodge has already been brought on board for the project. Lin is also looking to produce this Warner Bros.’ project via his Perfect Storm Entertainment and will be involved in the creative development of the project. The film is still in its infant stages therefore nothing much has been revealed about the plot.

Space Jam (1996), earned $230.4 million worldwide and featured Michael Jordan teaming up with a collection of Looney Tunes characters to play a game of basketball against aliens threatening their freedom. The movie didn’t enthrall the audience due to the poor mix of live action and animation but it injected and inspired the sportsmanship spirit in the audience.

Lin has also directed Star Trek Beyond, which is slated to hit theaters on 22 July while, Dodge has penned a few scripts earlier.

Well, LeBron James, the professional American basketball player for the Cleveland Cavaliers, has a task to achieve as he has to keep up to the standards set by Michael Jordan not only in the sport but also in the Hollywood film industry.

Space JAm 2 10

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FY-16: Games, Music dampen Mobile’s drop in Sony revenue; reports profit

Sony Corporation (Sony) reported 1.3 per cent drop in sales for the year ended 31 March 2016 (FY-16, current year). Sony’s revenue for the current year was ¥8,105.7 billion, for the previous year it was ¥8,215.9 billion. Sony attributes the decrease to a decline of 20 per cent in sales of its Mobile Communications (MC) segment which was offset by a 11.8 per cent increase in sales of its Games and Network Services (G&NS) segment, and a 10.4 per cent in sales from its Music segment. The increase in sales from Sony’s G&NS segment reflects an increase in sales of its PlayStation 4 (PS4).

Sony’s reported net income attributable to stockholders at ¥147.8 billion for the current year as compared to a loss of ¥126 billion yen in the previous year.

Of special significance from the India perspective was the increase in Media Networks sales which was primarily due to higher advertising revenues in India and the United Kingdom. The Media Networks is a category in Sony’s Pictures segment.

Mobile Communications

MC segment reported 20 per cent drop in sales in FY-16 to ¥1,127.5 billion from ¥1,410.2 billion in the previous year. The segment reported a lower operating loss of ¥61.4 billion as compared to an operating loss ¥217.6 billion in the previous year. The company says that this was because of a strategic decision not to pursue scale in order to improve profitability.

PS4

Game & Network Services

G&NS segment reported an increase of 11.8 per cent in sales to ¥1,551.9 billion in the current year as compared to ¥1,388 billion in the previous year. The above mentioned gains from PS4 were offset by a decline in PS3 hardware and software sales. Operating income in FY-16 increased 84.4 per cent in the current year to ¥88.7 billion from ¥48.1 billion in the previous year. Sony attributes the increase to increase in PS4 software sales and PS4 hardware cost reductions as well as the absence of write down of ¥11.2 billion in the current year of PS Vita and PS TV components that was recorded in FY-15.

Imaging Products & Solutions (IP&S)

 IP&S segment reported a 1.7 per cent decline in sales in FY-16 to ¥712.2 billion as compared to ¥723.9 billion in the previous year. Sony says that sales of video cameras and digital cameras were lower due to the contraction of the market. This segment reported a 72.1 increase in operating profit in FY-16 at ¥72.1 billion from ¥41.8 billion in the previous year. The increase was due to improvement in product mix of digital cameras and price reductions.

Home Entertainment & Sound (HE&S)

HE&S segment reported a 6.4 per cent decline in sales in FY-16 to ¥1,159 billion from ¥1,238.1 billion in FY-15. Sony says that this was due to a decline in unit sales of LCD televisions and a decline in home audio and video unit sales, reflecting a contraction of the market. Television sales declined 4.5 per cent in FY-16 to ¥797.8 billion as compared to last year.

The segment’s operating income increased to ¥50.6 billion in the current year from ¥24.1 in FY-15, primarily due to cost reductions and increase in product mix.

Devices

Devices segment revenue in FY-16 was flat (increased by 0.9 per cent) to ¥735.8 billion from ¥927.1 billion in FY-15. The segment reported an operating loss of ¥28.6 billion in the current year as compared to an operating profit of ¥89 billon in FY-15.

Pictures

Pictures segment sales increased 6.8 per cent to ¥938.1 billion in FY-16 from ¥878.7 billion in the previous year. Sony’s Pictures segment is primarily comprises of Motion Pictures, Televisions Productions and Media Networks categories. The impact of forex rates and lower sales in Motion Pictures was offset by higher sales in Televisions Productions and Media Networks. The increase in Media Networks was primarily due to higher advertising revenues in India and the United Kingdom. The increase in Television Productions sales was primarily due to higher subscription video-on-demand (VOD) revenues from Breaking Bad, The Blacklist and Better call Saul.

Operating income for the segment declined 51.9 per cent in the current year to ¥38.5 billion from ¥58.5 billion in FY-15.

Music

Sony’s Music segment comprises of Recorded Music, Music Publishing and Visual Media and Platform categories. The segment reported a 10.4 per cent increase in sales to ¥617.6 billion in FY-16 from ¥559.2 billion in FY-15. Sony says that the increase was primarily due to the depreciation of the yen versus the US dollar. There was a significant increase in Visual Media and Platform sales reflecting the continued strong performance of a game application for mobile devices. In Recorded Music digital streaming revenues significantly increased, partially offset by a worldwide decline in physical and digital download sales. The current year includes the record breaking sales of Adele’s new album 25. Other best-selling titles include One Direction’s Made in the A.M., David Bowie’s Black Star and Meghan Trainor’s Title.

The segment’s operating income increased 44.1 percent in FY-16 to ¥87.3 billion from ¥60.6 billion in the previous year.

Besides the above, Sony has two other segments – Financial Services and All Other services. Numbers of these segments have not been mentioned in this report.

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Nike Revolution in Motion

Nike is running “Revolution in Motion”, a commercial celebrating the vigorous training regimen of notable athletes across the sporting spectrum, with a focus on the Nike Free shoe. The film features twelve athletes from the Nike roster: English track star Allyson Felix, American tennis champ Serena Williams, NBA star Kyrie Irving, Chinese track and field athlete Chinese track and field athlete Su Bingtian, Olympic Gold Medal-winning distance runner Mo Farah, Dutch athlete Dafne Schippers and Japanese boxer Ryota Murata, American football wide receiver Amari Cooper, American track and field athlete Matthew Centrowitz, American middle-distance runner Patrick Casey, American runner Sammy Silva and American track and field athlete Amy Cragg. Each athlete’s montage is cut and interspersed with the others, crafting mirror image effects to clearly show how literal self-reflection aligns with sports stars achieving their world-class forms.

Nike Revolution in Motion

“An athlete who is able to develop his or her innate natural abilities can run farther or faster, jump higher and become stronger, thus challenging performance boundaries and athletic records. This reality drives the ongoing development of Nike Free, including the innovation’s new auxetic midsole technology, which lets the foot, rather than the shoe, take the lead.”

Nike Revolution in Motion
Nike Revolution in Motion

Credits

The Nike Revolution in Motion campaign was developed at Nike by marketing team Ean Lensch and Amber Rushton, with producer Lisa Gildehaus.

Filming was shot by directors The Hoffman Brothers with executive producer John Beveridge, director of photography Max Goldman, art director Shane Valentino and producer Andrew Travelstead.

Editors were Max Koepke and Jason Dopko at Lost Planet with executive producers Gary Ward and Krystn Wagenberg.

Visual effects were produced at Framestore. Colourist was Tom Poole at Company 3. Sound was produced at DigiOne. Music was composed at Resonate.