ASICS, the sports brand, is running a global advertising campaign, ‘It’s a big world. Go run it.’ The campaign is designed to inspire sportspeople and fitness enthusiasts around the world to explore new territories and discover the huge variety of ways and reasons to run. A television commercial and 90 second digital version features runners of all ages, abilities and cultures challenging themselves on city streets, country roads, forest trails, snow, ice, and mountains – demonstrating the diversity of running and ASICS’ expert equipment. The campaign includes print, outdoor, online and in-store executions, and activations at marathons around the globe.
The ASICS Its a Big World Go Run It commercial starts with a single runner finding a ram’s horn on a deserted city street. As he blows into the horn a beckoning call echoes through the streets. More and more runners emerge from roads, deserts, mountains and trails, gathering into running tribes. As the multitude of runners realize their achievement by reaching the summit of a giant mythical mountain, the sound of another ram’s horn echoes through the air calling them towards their next challenge.
Shot in New Zealand, the TVC features a host of ASICS sponsored athletes, including world champion triathlete Gwen Jorgensen (U.S.), 100m & 400m Olympic hurdler and sprinter Queen Harrison (U.S.), 800m runner Ryan Martin (U.S.), elite training and fitness athlete Rosario Rios-Aguilar (U.S.) and elite trail runners Sissi Cussot (France) and Genis Zapater (Spain), alongside local running enthusiasts.
Fifteen short films will also be released throughout the year, in which ASICS sponsored athletes discuss their training routines and diets. A number of compelling creative iterations, tailored to each area of ASICS’ multi-sport specialism, will be released throughout 2015. A specific tennis campaign, ‘It’s a Tough Game. Go Smash It.’, featuring tennis star Gael Monfils, will be released in May and a rugby-focused campaign will be launched in the second half of the year.
Katsumi Kato, Head of ASICS Global Marketing Division, commented, “Our new advertising campaign signifies a major step in communicating the ASICS brand on a global level. This demonstrates ASICS is the leading running brand, inspiring and helping athletes of all ages and abilities to experience running in all its forms. We believe ‘It’s a big world. Go run it.’ will appeal to all types of runners, whilst also keeping the sport fun and accessible.”
Credits
The Carlsberg Supermarket campaign was developed at 180 Amsterdam by creative director Dean Maryon, creatives Anna Sweet and Robbie Graham, agency producer Neil Henry
Filming was shot by director Christopher Sargent via Somesuch & Co with producer James Waters, director of photography Jody Lee Lipes. Editor Ross Birchall at Saints Editorial.
Visual effects were produced at MPC by VFX supervisor (2D) Franck Lambertz, VFX supervisor (3D) Tom Carrick, producers Hannah Ruddleston and Gwenn Hardouin, VFX team Tom Van Dop, Giles Hicks, Emeric Larochette, Ingo Putze, Gian-Luigi Granieri, Kasper Larsson, Luca Maccarelli, Akshay Sunil Wadwalkar, Inigo Vimal Roy, Raju Ganesh S., Sindhuja B, Ravindra Burla, Sathya Narayanan, Siju Murugan, Sivakumar R, Abdul Labeeb, Akhil K.P, Gaytree Dhangar, Joshi John, K. Gandhiraj, Mithilesh. G, Prashanth Palaparthi and Shalwin Shaiju, colourist James Tillett.
Music is “ASICS Tribes”, composed by Benji Morrison at Adelphoi.
