Hasta La Motion!

The CGSociety

The CGSociety is the most respected and accessible global organization for creative digital artists. The CGS supports artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide.

MORE ABOUT US 

Reckitt Benckiser is promoting the Finish dishwasher brand in a new marketing campaign focused on two commercials, “Dishes” and “Glasses”, focusing on the central role of dishes in people’s lives. In a market dominated by product promotion and functional messaging, Finish is seeking to communicate to the public through the more meaningful language of real life in all its glory. The new campaign seeks to re-engage consumers with dishwashing and learn to love their dishwasher by using Finish.

The Dishes film views life, and dirty dishes, through Finish’s dish obsessed lens, aiming to open viewers’ eyes to the dishes they’re surrounded by every day, especially the surprising dishes people don’t notice, but Finish does. There’s almost no activity in life that doesn’t generate a dirty dish, but Finish has got it covered. Beginning with simple, obvious scenarios, as the narrative unfolds, viewers are taken on a journey from the mundane to the unexpected, all the way from an egg breakfast to existence itself. In each scene, dishes appear to float magically in formation, positioned just as they would be when stacked inside a dishwasher.

The Glasses spot promotes Finish’s Shine & Protect innovation, which helps protect glasses from corrosion. Focusing on a single glass, the film brings to life the diverse experiences its protagonist goes through in everyday life. The viewer’s focus is held on the glass, which remains centred on the screen from scene to scene.

“It’s always a great strategic and creative challenge to turn around a category, but we believe we managed to find a unique, dish obsessed voice for Finish and a human truth to unveil: as long as people are on the earth, there will be lots of dirty dishes to deal with. And usually a few more than you expected!” say Carlos Alija and Laura Sampedro, Creative Directors at Wieden+Kennedy London.

“With this new campaign we are looking to create a more emotional connection between the consumer and dishwashing by demonstrating the simple human truth that life creates dirty dishes. It is a big departure for Finish and the category, but is firmly based in our understanding of consumers and how they perceive the dishwasher, which sits in the kitchen and is taken for granted. We wanted to shake up that perception and remind users of the important role that dishwashing plays every day” says Helen Powell, Finish Marketing Director. “Finish has consistently innovated to move the category forward and drive growth, and this is consistent in this new campaign.”

Credits

The Finish The Dishes and Glasses campaign was developed at W+K London by executive creative directors Tony Davidson and Iain Tait, creative directors Carlos Alija and Laura Sampedro, creatives Erin Swanson and Cal Al-Jorani, agency executive producer Danielle Stewart, TV producer Genevieve Sheppard, assistant TV producer Chloe Roseman, creative producer Monika Andexlinger, interactive producer Silvan Schreuder, titles and graphics producers Jon Harris and George Adams, head of planning Beth Bentley, planning director Paul Coleman, planner Tom Lloyd, group account director Nick Owen and account director Francesca Purvis working with Finish marketing director Helen Powell.

Filming was shot by directing team Megaforce via Riff Raff Films with executive producer Matthew Fone, line producer Jane Tredget, director of photography David Ungaro.

Editor was Joe Guest at Final Cut with post executive producer Gemma Humphries.

Visual effects were produced at The Mill by VFX supervisor Hitesh Patel, Flame artists Andrew Wood and Gary Driver, VFX producer Alex Candlish.

Music and sound were produced by Siren with composer Alex Baranowski and producer Sian Roger, sound producer Rebecca Bell, with Factory sound design and mix team Jon Clarke, Neil Johnson and Anthony Moore, producer Rebecca Bell.

My dad, a mycologist, found an GoPro camera in Gringelstad outside Kristianstad. He found it on the ground in a forest. The memory card was intact – and this is the last film. Are you the right skydiver? Please let me know so we can send you the camera and the memory card.

Update April 4: Camera owner is found. A parachutist in Everöd in Skåne.

1 in 14,000 people are born with Beckwith-Wiedemann syndrome (BWS). This is a mini documentary about Ocea, a young girl who was born with a large tongue. Our goal is to tell the world about this syndrome and make people aware before it is too late. #howbigbws PRODUCTION: Capture the Moment Media THANKS TO: Melanie Varney and family Comox Valley Echo Comox Valley Airport YQQ All the incredible people from around the world who submitted videos Comox Native Sons Hall Freshly Squeezed GEAR USED: – Canon 5D/7D – Canon Primes and Telephoto – DJI Ronin – Kessler Oracle System with PB Dolly MUSIC LICENSED THROUGH MARMOSET – Kye Kye – Celeste – Keen Collective – Color Me Gray – Square Peg Round Hole – Starshine – Marmoset – Great Divide www.capturethemomentmedia.com www.howbigbws.com

Which weapon will be next? ►► Subscribe! http://bit.ly/AWEsub

Every other Monday, our team of blacksmiths and craftsman will be building some of your favorite weapons, and some weapons that you’ve never seen before. This week, we’re recreating Arya’s lethal needle from Game of Thrones!

Get your Awe Me or Man At Arms Swag: http://aweme.spreadshirt.com

And let us know in the comments below which weapon you’d like to see us build next!

Kerry Stagmer – Swordsmith and Machinist
Matt Stagmer – Swordsmith
Ilya Alekseyev – Master Armourer and Engraver
Sam Salvati – Blacksmith
Lauren Schott – Goldsmith and Casting
John Mitchell – Fabricator

Filmed on Location at Baltimore Knife and Sword
http://www.baltimoreknife.com

Series Created & Directed by Andy Signore
Tweets by andysignore

Series Produced by Brent Lydic

Produced & Episode Builds Directed by CJ Schmidt

Line Producer – Phil Rogers
Production Manager – Benjamin Montague
Office Production Coordinator – Brendan Kennedy
Post Production Coordinator – Amanda Arellano
Director of Photography – Marcus McDougald

Crew:
Story Producer — Dave Cross
1st AC/Red Cam Op – Jason Remeikis
Gaffer – Steve Scott
Grip — Danny Balsamo
Production Coordinator — Bill Wienecke
Set Medic – Celeste Bowe
Red Cam 1st AC — Dakota Wray

Edited by – Gracie Hartmann

Head of Post Production – Michael Gallagher
DIT – Jeremy Morrison

Stunt Coordinator / Stunts – Casey Kaleba