What kind of driver are you raising?

The Transport Accident Commission (TAC) has “Strings”, a road safety campaign emphasizing a simple fact: How a parent drives now can strongly influence how their children drive later. The campaign is based on research that shows that children start taking in their parents’ driving behaviours at an earlier age than most people would expect. This campaign marks a different approach for TAC, as ‘Strings’ does not depict a car accident or even use actual cars. Instead, characters are portrayed on a dark stage, with puppet strings representing the influence a parent has over their child’s future driving behaviour. The campaign includes TV, OOH, print, digital, social and radio.

TAC What kind of driver are you raising?

Samantha Buckis, TAC Road Safety Project Co-ordinator, says ‘Strings’ needed to find a way to empower parents to reflect on their own behaviour.

“Every time a parent gets behind the wheel, their children are watching their behaviour, both good and bad. By the time a child goes for their driving licence, their attitudes on the road have already started to form,” Buckis said.

Clemenger BBDO Melbourne Creative Director Stephen de Wolf says the shoot was a highly complex operation.

“We designed an intricate rig that linked our father and son, with professional puppeteers directing our talent. The 60- and 30-second spots were filmed in single takes, so we required a perfectly timed and synchronised performance from both of them,” de Wolf said.

TAC What kind of driver are you raising?

Credits

The What Kind of Driver campaign was developed at Clemenger BBDO Melbourne by creative chairman James McGrath, executive creative director Ant Keogh, creative director Stephen de Wolf, senior copywriter Jim Robbins, senior art director Luke Thompson, print producer Sharon Adams, executive TV producer Sonia Von Bibra, senior agency TV producer Karolina Bozajkovska, retoucher Steve Pratt, managing partner Lee Simpson, group account director Naomi Gorringe, senior account manager Kate Joiner, account executive Patrick Nally, and TAC marketing coordinator Amy Cockerell, marketing project manager Cherie Chandler, road safety project coordinator Samantha Buckis and senior manager for road safety Samantha Cockfield.

Filming was shot by director Tomas Mankovsky via Blink Productions and Finch with producer Camilla Dehnert, director of photography Geoffrey Simpson, designer Lucinda Thomson, music composer/arranger Theodore Vidgen, match photographer Steven Boniface.

Editor was Elodie Fouqueau at Method Studios. Visual effects were produced at Glassworks by Flame artist Duncan Horn. Sound was produced at Flagstaff Studios by sound designer/engineer Paul Le Couteur.

Stihl Space Odyssey 2015

STIHL is promoting a line of outdoor power equipment in 2015, the STIHL Odyssey (2015, l’Odyssée de STIHL in France). The new 35 second film aims to demonstrate the force behind the brand’s all powerful blowers as our space hero takes an intergalactic ride all thanks to a STIHL blower. The film features the signature music from Stanley Kubrick’s “2001: A Space Odyssey”, ‘Thus Spoke Zarathusa’, composed by Richard Strauss.

Stihl Odyssey

Credits

The Stihl Space Odyssey campaign was developed at Altmann + Pacreau by creative director Olivier Altmann with agency producer Edouard Pacreau and account director Thomas Vigneron working with Stihl marketing team Régis Guimont and Gilles Olleris.

Filming was produced at Gang Films by producer Nathalie Le Caer.

Joe Donaldson: First of All

“First of All” is designer / director Joe Donaldson’s swan song to NYC before making the big leap over to LA to join Buck as an art director. The montage is a “best of” moments from the nearly 6 minutes of content Joe and his talented team tacked together for the NYC school board as a… Read more »

LoveStories – Chapter One, Bo


The LoveStories project was initiated by Iman Whitfield (graduate from Willem de Kooning), and created by her and Caroline Koning (graduate from AMFI). After researching the online community of the LoveStories brand, this video series came to its existence. The video gives insight into a loving relationship from the point of view of ‘the boyfriend’. Little details, stupid things, and charming elements are the things why he’s in love with her, even when that means eating kebab, walking into metro gates, and acting out the same film scene every single day. Credits: Bo: Bo Maerten Written and directed by: Caroline Koning Creative Direction: Iman Whitfield Director of Photography: Kevin Boitelle Executive producer: Iman Whitfield Field producer: Maxime van Namen Edited by: Caroline Koning, Kevin Boitelle Colour Grading: Remi Lindenhovius Voice Over: Matthieu Thierry Antoine Jansen Recorded at: Edwin Rath / Studio Badabeng Translated by: Wara Juana Gutierrez Mamani Special Thanks to: Fabio de Frel Tomek Whitfield Allen Grygierczyk Hidde Schroder Jazz Rath

Wretch 32 / When I See You, I See Me (A short film supported by Adidas and Tate Britain)

MOMENTS // NEW YORK CITY


This is a collaborative cinematography film by Tim Sessler and Cameron Michael, using the FREEFLY MIMIC. Shot over the course of 3 days on the RED Epic Dragon with a 50mm KOWA Prominar and stabilized with the MōVI M15. Check out our blog post to read more about our process and the Freefly Mimic: http://www.brooklynaerials.com/blog ________________________________________________________ Production: Brooklyn Aerials / http://brooklynaerials.com/ Cinematography and Edit: Cameron Michael / https://vimeo.com/cameronmichael and Tim Sessler / http://timsessler.com Music: Michael Marantz / http://michaelmarantz.com/ Assistant Camera: Drew English / http://drewenglish.com and Joe Victorine / http://joevictorine.com/ Behind The Scenes: Ryan Emanuel, Drew English ________________________________________________________ Special thanks goes out to NYC for being such an awesome and inspirational city and to all the people featured in this video! Also huge thanks to Already Alive, Michael Marantz, TCS Rentals, Zak Mulligan, Sean Donnelly, Michael Burke and Ryan Emanuel for supporting us with gear – without you guys this wouldn’t have been possible.

Coste Contemplation


For subtitles click on the “cc” button. Featuring Dimitri Coste : http://dimitri-coste.com Directed by Thibaut Grevet Shot by Thibaut Grevet & Thibault Dumoulin Produced by Frenzy Paris. Producer : Julie Mathieu & Elsa Rakotoson Post Production : Immersion Thumbnail Picture by Dael Poulter http://daelpoulter.com Music by Ryan Taubert “Speak we are listening” from www.themusicbed.com Thanks to Paz, Zephir, Virginie and all the people who help up.

FITC Toronto 2015 – Opening Titles


OUR THEME FOR 2015 : EVOLUTION Will Reid, Designer, FITC Toronto 2015 creative. http://www.willreid.ca “Evolution is defined as the process by which different kinds of living organisms are thought to have developed and diversified from earlier forms during the history of the earth. [This year’s creative] is a direct illustration of this definition. It begins with organic matter and evolves into a space suit, representing the modern day man at the peak of our current technology. Evolution is also defined as the gradual development of something, especially from a simple to a more complex form. Technology, but more importantly, the creative process as a whole is a prime example of this as it parallels the evolution of human beings. FITC, year after year, shares this constant progress, growth and development on a, now, international scale. From humble beginnings as a simple Flash conference, FITC has evolved into an international destination. It features some of the most audacious, innovative speakers teaching and pushing the boundaries of technology and motivating others to evolve their creativity. Future, Innovation, Technology and Creativity; FITC spells evolution.” What is FITC? A three-day professional celebration of the best the world has to offer in design, web development, media and innovation in creative technologies. It’s a conference that both unites and transforms the industry – assembling its major leaders and players from across North America and the world. FITC Toronto transforms the Hilton Toronto into an international mecca for the digitally creative, abuzz with Creative Directors from multinational ad agencies, studio heads from Canada’s most sought-after digital production companies, the world’s most surprising digital artists, and freelancers, cultural influencers and tech lovers from all walks.

Cycling Canada "Hop On"


“Hop On” is our rallying cry to encourage people to get on their bikes and contribute to Canada’s reputation as a leading cycling nation.

Learn how you can ride, cheer and show your support at www.hoponcanada.ca. All that’s missing is you.

Cycling Canada Behind The Scenes