Hasta La Motion!

Adobe is celebrating the 25th anniversary of Photoshop with “Dream On”, a commercial designed to be aired during the Academy Awards broadcast. The commercial places work from Photoshop artists alongside images from major motion pictures that used Photoshop in production, including ‘Avatar,’ ‘Gone Girl,’ ‘The Hobbit,’ ‘How to Train Your Dragon 2′ and ‘Shrek.’ All the artwork was carefully curated from Behance, the Adobe-owned portfolio community. Artists from all over the world contributed with their most amazing dreams—and their working files with layers. The files were then animated layer-by-layer and frame-by-frame to the original version of “Dream On” by Aerosmith.Adobe is also sponsoring paid online ad placements on Websites featuring coverage and commentary about the Oscars – including Variety, The Hollywood Reporter and ABC, as well as paid promotion on Buzzfeed and Twitter.

Credits

The Adobe Dream On campaign was developed at Goodby, Silverstein & Partners by executive creative director Rich Silverstein, creative directors Adam Reeves, Patrick Knowlton, Will Elliott, associate creative directors Sam Luchini, Roger Baran, executive producer Tod Puckett, producer Timothy Plain, director of graphic services Jim King, business affairs manager Heidi Killeen, account director Joel Giullian, account managers Cassi Norman, Chelsea Bruzzone, brand strategy director Anne Faricy, director of communications strategy Christine Chen, senior communications strategist Joe Gruchacz, communications strategist Victoria Barbatelli, junior communications strategist Tara Hughes, directors Brady Baltezore and Mike Landry.

Editor was Grant Surmi at Rock Paper Scissors, executive producer Angela Dorian, producer Cristina Matracia, assistant editor Arielle Zakowski.

Colorist was Chris Martin at Spy Post.

Graphics were produced at eLevel Studios by executive producer PJ Koll, creative directors Brady Baltezore and Mike Landry, producer Luke Dillon, artists Nathan Shipley, Kyle Westbrook, Chad Ford, Jessica Gibson, Karim Fawzy, Jon Corriveau, Devin Earthman, final mixer Dave Baker, Photoshop effects artists Sam Nordemann, Kleber Lacher and Philip Chudy.

Artwork collaborators were Adhemas Batista, Ahmed Emad Eldin, Alex Trouchut, Alexey Romanowsky, Anka Zhuravleva, Anthony Hearsey, Anton Semenov, Artur Szygulski, Bill Mayer, Brian Miller, Chris Slabber, Claude Shade, Clifton Harvey, Cristian Girotto, Damián Domínguez, Dan Elijah Fajardo, David Fuhrer, David Mascha, David McLeod, Edit Ballai, El Grand Chamaco, Emi Haze, Evgeny Kazantsev, Fabian Flenker, Fede Cook, Flora Borsi, Foreal, Gerrel Saunders, Henrique Cassab, Jakob Wagner, James Roper, Jason Seiler, Jerico Santander, Jimmy Williams, jonathan Ball, Jordan Metcalf, José Bernabé, Juan Carlos Paz-Bakea, k2man*, Kittozutto, KJA Artists Fredrico, Kristina Varaksina, La Boca, Leandro Senna, Lucas Zimmermann, Luke Choice, Mario Sanchez Nevado, Mart Biemans, Martin Grohs, Maxim Vasilyev, Mike Campau, Oleg Dou, Paolo Todde, Pawel Nolbert, Peter Stylianou, Richard Perez, Rik Oostenbroek, Romain Laurent, Rubén Álvarez, Ruslan Khasanov, Sasha Vinogradova, Stu Ballinger, Tejal Patni, ThisisMessor, Thomas Koch, Thomas Muller, Tim Tadder, Vault 49, Vincent Viriot, Zaki Abdelmounim and Zooka.

Music is “Dream On”, a 1973 track by Aerosmith.

Three old ladies are sitting in a boat. A man is rowing. A girl is smoking on the rooftop. The family’s preparing for lunch. An animation short film based on Ádám Bodor’s short story called „Tanyai lány”. Directed by Bálint Gelley Co-director Maja Szakadát Cast Zsolt László, Piroska Molnár, Franciska Törőcsik Produced by József Fülöp Screenplay by Bálint Gelley based on Adam Bodor’s short story Dramaturgy Rita Domonyi Original music by Márton Kolossváry Edited by Judit Czakó Sound Designer Péter Benjámin Lukács Tutor Zsolt Richly © 2012 MOME Anim

Here are some images of the 10 days road trip through California we did last December. We landed at L.A., rent a minivan, so we could sleep on an air mattress in the back of it. After a first night in L.A., we travelled through Santa Monica and Santa Barbara, and headed right away for the death valley, we saw an absolutely stunning landscape in this desert and spent the night under hundreds of stars. On our way to Las Vegas we met and fed a fearless coyote. After we spent few days among the artificial lights and the sounds of casinos, here we were back to nature at Yosemite, a big change of scenery, hiking in the woods, we felt so small surrounded by those gigantic sequoias! So many lakes, waterfalls, the perfect place for those who love nature, when the dark came down we met two beautiful deers seeking for their meal. On our way to San Francisco we have been caught in a middle of a tempest, it was so bad we didn’t really enjoy our stay in SF (next time), so we decided to go back to L.A. and finish our trip there. On the way back we stopped at Pismo Beach where we catch a beautiful sunset, the amazing pink sky, the stunning blue sea. California’s lights are incredible, and so are the people we met. It was the best experience we had and we’re looking forward to go back for more adventures. Shoot with Sony FS700 with Odyssey 7Q Carl Zeiss lenses : 35mm, 50mm , 85mm Edited in Premiere Pro CC & Davinci Resolve Music : City & Colour – Comin’Home