Honda Don’t be that guy

Honda Motors South Africa is running “Don’t Be That Guy”, a print advertising campaign promoting Genuine Honda Parts. Four seating diagrams each highlight the one seat that you don’t want to be in because your car broke down. Your seat in a packed theatre that you’re about to walk into 38 minutes late. Your seat on a packed flight that’s 15 minutes late because you just arrived at the gate. Your seat at the restaurant your date has been waiting at for the past 49 minutes. Your seat, right next to the boss, at the meeting that hasn’t started yet because you’re 18 minutes late.

Honda Theatre - Don't Be That Guy

Honda Plane - Don't Be That Guy

Honda Restaurant - Don't Be That Guy

Honda Boardroom - Don't Be That Guy

Credits

The Honda Don’t Be That Guy campaign was developed at DDB South Africa by executive creative director Liam Wielopolski, copywriter Lawrence Katz, art director Nicola Wielopolski and designer Melissa Grundlingh.

NYC Mograph October Meetup

NYC Mograph’s October Meetup will be Tuesday, October 28th at 7pm @ Sweet & Vicious. Full details on the Facebook page.

OK Go “I Won’t Let You Down”

Masters of the one-take viral music video, OK Go teamed up with creative director Morihiro Harano to create yet another eye-popping, people-powered (well, mostly) music video. Mouthing the lyrics to “I Won’t Let You Down,” the band rides about on Honda UNI-CUB scooters while filmed by an expertly piloted multi-copter drone over Japan’s Chiba prefecture…. Read more »

The MOX file format

Brendan Bolles (developer of the EXR/DPX file formats that ship in After Effects) is looking for backing for a new, open source video format: MOX. MOX is going to use the MXF container (SMPTE 377M) to hold a specific list of open source, patent-free audio and video codecs. Many of the video codecs will actually… Read more »

Rototiller Races


World Championship Rototiller Races in Emmerson, Arkansas, 2005

Dune (3/9) Movie CLIP – Fear Is the Mind Killer (1984) HD


Dune Movie Clip – watch all clips http://j.mp/zLyThr
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The Reverend Mother (Sian Phillips) forces Paul (Kyle MacLachlan) to place his hand in a box which subjects him to excruciating pain, and he withstands more pain than anyone before him.

TM & © Universal (2012)
Cast: Kyle MacLachlan, Siân Phillips
Director: David Lynch
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Producer: Raffaella De Laurentiis, José López Rodero
Screenwriter: David Lynch
Film Description: David Lynch wades through dark waters in his adaptation of Frank Herbert’s cult science fiction novel. In condensing Herbert’s rambling and complex book by eliminating characters and compacting events, Lynch succeeds in rendering the story incomprehensible to those unfamiliar with the novel and making the film look like a sketchy greatest hits collection of the book for Herbert fans. The story takes place in the year 10,191. The universe is governed through a system of feudal rule, presided over by Padishah Emperor Shaddam IV (José Ferrer), who appears to take his marching orders from something that resembles a talking vagina. In the kingdom are two rival houses — the House of Atreides and the House of Harkonnen. Each house is trying to gain dominion over the universe, but that dominion can only be gained by the house that controls the Spice, a special substance that permits the folding of time. The Spice is only available on the desert world of Arrakis, or Dune. Shaddam, tired of the feuding between the two houses, permits the Atreides to take over the Spice production on Dune, while secretly working with the Harkonnens to launch a sneak attack on the Atreides and destroy them. The leader of the Atreides is Duke Leto (Jürgen Prochnow), who rules with the help of his concubine Jessica (Francesca Annis) and son Paul (Kyle MacLachlan). The rival Harkonnens are headed by the pus-oozing degenerate Baron Vladimir Harkonnen (Kenneth McMillan, in a thoroughly through-the-roof performance) and his two unsavory nephews, Rabban (Paul L. Smith) and Feyd (Sting). When his father is murdered by the Harkonnens, Paul escapes to Dune, where he is greeted by the Fremen (the desert dwellers on Dune who prepare the Spice) as the messiah foretold in Fremen legend. Paul assumes the mantle of messiah and leads the Fremen in a revolt that topples the balance of power in the universe.

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3 Ways Games Are Good For You! – Reality Check


Cam scours the latest scientific research for positive news stories about playing video games, and comes back with three fascinating results for us.

Watch more Reality Check!

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Man on the street plays beautifully


Ryan, a man who has been living on the street for 30 years plays the piano outside in downtown Edmonton, in Churchill Square, no one taught him to play, he just could.

Can You Erase Bad Memories?


What if you could delete specific memories?
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Further Reading–

The Forgetting Pill
http://www.wired.com/2012/02/ff_forgettingpill/all/1

Memory and Forgetting
http://www.radiolab.org/story/91569-memory-and-forgetting/

Selectively Deleting Memories
http://www.technologyreview.com/news/411076/selectively-deleting-memories/

OK Go – I Won't Let You Down – Official Video


From the album Hungry Ghosts, out now in North America on iTunes: http://smarturl.it/HungryGhostsiTunes

Pre-order in the UK:
iTunes: http://po.st/GSPO
Amazon: http://po.st/GSAmazon

LYRICS:

I won’t let you down, no I won’t let you down. I won’t let you down, my love.

Nikki, she’s got no flag to fly, but she don’t seem to mind that much, no she don’t seem
to mind.
And you, you’ve got your armor on. Nights out in babylon, yeah, nights out in babylon.
But maybe all you need is someone to trust, maybe all you need is someone.
And I won’t let you down, no I won’t let you down. I won’t let you down, my love.
I won’t let you down.

Now Emily’s got no tricks to try, but she don’t seem that much to mind, no she don’t
seem to mind that much to me.
And you’ve got what the whole world wants, so strap that armor tighter on, double on
down like it’s gonna make you free.
But maybe all you need is someone to trust, maybe all you need is someone.
And I won’t let you down, no I won’t let you down. I won’t let you down, my love.
I won’t let you down.

CREDITS:

Creative Director: Morihiro Harano
Art Director: Jun Nishida
Director: Kazuaki Seki and Damian Kulash, Jr.
Choreographer: furitsukekagyou air:man

Cameraman: Makoto Okuguchi
Lighting: Akiyoshi Irio
GRIP: Takashi Taniguchi
DIT: Taito Oyama
Multi-Copter Pilot: Kenji Yasuda
Stylist: Kazuki Yunoki
Hair Make: Asuka Fujio
Sound Operator: Isao Yoshida
Location Coordinator: Kyohei Kitamura
Online Editor: Shunsuke Kakuuchi, Takashi Tanaka
Colorist: Shigeyuki Toriumi
Translator: Aiko Ishikawa, Ryuzo Tsutsui, Sumire Matsumura

UNI-CUB: Kazuyuki Iwata, Hirokazu Hara, Shinichiro Kobashi, Makoto Hasegawa
Mass Games Design + Previsualization: Daisuke Sasaki, David Robert, Munechika Inudo, Yoshifumi Sadahara, Gilles Brossard
Interactive: Ryo Tsukiji, Kousei Motoyoshi, Nobuaki Arikata, Kenshiro Nakashima, Junichi Arakawa, Masanobu Ishii, Yusuke Kitani
Making-of: Makoto Kubota

Assistant-director: Hideaki Jinbo
Production Manager: Satoshi Miyata
Agency Producer: Shiro Miyamoto, Naoyuki Masuda, Misato Tachibana
Producer: Mitsuru Yamamori

Cast: OK Go
Cameo: Perfume
Special thanks to: the school girl dancers and Honda

Creative Agency: Mori Inc.