OptiTrack: A leader for production character animation

With dozens of installations in the last six months, OptiTrack has become the motion capture technology of choice for production character animation. Many of these new adopters had capture requirements that were deemed impossible based on existing technologies, yet with OptiTrack’s Prime Series cameras, exceeded expectations even in complex outdoor and large-volume shooting scenarios.

New customers include some of the most distinguished studios and universities in Games, Film, and Animation Education: Activision, Animatic Media, Animatrik Film Design, ArcherMind, Cal State LA, CIMAT, Crew, Crytek, EA DICE, Eidos, GameOn Audio, Giant Studios, Imagination Studios, Infusion Studios, Microsoft Game Studios /343 Industries, Moving Picture Company, New England Institute of Technology (NEIT), Oculus VR, Pixel Studio, Ready at Dawn, Remedy Entertainment, Sports VF, The Third Floor, Trident Technical College, TV Globo, Ubisoft, Universidad de Costa Rica, University of Wolverhampton, US Army Game, USC School of Cinematic Arts, VRcade, Warhouse Studios, Warner Bros., Worldstage and Xaviant.

“Long the preferred choice for customers installing their first motion capture stage, 2014 has also seen many of the most storied studios in games and film switching to OptiTrack from different mocap technologies – by more than 8 to 1 over the last year,” said Jim Richardson, CEO of OptiTrack. “Many of these new systems are also rewriting the rules on what is possible with motion capture.”

The largest motion capture volume in history – Animatrik Film Design

“We deployed 110 Prime 41 cameras to produce the largest capture volume in history,” said Brett Ineson, CEO of Animatrik Film Design. “At 185’ x 80’ x 20’ of active capture volume, we doubled the size of the previously claimed record – and this on a live-action film set crowded with actors, props, and even practical effects.”

Animatrik has also taken their Prime 41s outdoors to capture the world’s top mountain biker performing hits, flips and double tail whips at over 40’ off of the ground – challenging shots that required cameras to be aimed straight at the sun, clouds and sky. Outdoor capture volumes of this scale have been traditionally impossible, but the Prime 41’s superior range made the shoot a success. The Prime Series’ simple setup and teardown proved valuable as well, as a momma bear and cubs visited the set mid-shoot.

Long range, high-density facial capture – Activision

“When Activision wanted to know how our Prime Series could enable their vision for a new performance capture stage, we were stunned by the scale of what they wanted to achieve. It was twice the size of a traditional P-Cap setup,” said Brian Nilles, OptiTrack’s Chief Strategy Officer. “We engineered a solution based on the super-long-range Prime 41 that actually exceeded their original spec, capable of tracking 100 3mm face markers from up to 65’ away.”

Teaching Hollywood mocap pipelines to future content creators – USC School of Cinematic Arts

In addition to educating some of the most distinguished filmmakers in the world, the USC School of Cinematic Arts shapes the future of media content with its research on the science behind digital arts. At its heart is The Robert Zemeckis Center for Digital Arts, a world-class digital production facility that recently installed three OptiTrack Prime Series systems to expand its instructional and research capabilities. The installations include a performance capture stage for teaching production animation to future content creators; the Michelle and Kevin Douglas IMAX Theatre and Immersive Lab with integrated motion capture for exploring real-time interactivity, live stereoscopic media and gesture interface; and a World Building Media Lab to design and visualize virtual environments for immersive story-boarding, previsualization and concepting.

On the fast track with Motion Makers

Assemblage Entertainment

The studio consists of highly skilled Artists from the industry and has delivered two high-end DVD’s for our clients in Hollywood from its inception.

We have bagged a Full length Feature and DVD from our clients and are expanding our strength in the next three months.

We are looking for talented artists in all categories at all levels, with immediate opening for Production artists in following categories –

– Modeling (Character and BG)

– Texturing

– Character Rigging

– Character Animation

– Lighting & Compositing

Also Assemblage is taking leap into making Mobile Games for iOS and ANDROID platform,

which will need all aspirant talents to produce games for world market.

Opening for Game developers are in following categories –

– Unity Programmers

– iOS & ANDROID Developers

Those interested in doing some ground breaking international work kindly send your CVs to

us at – hr@madassemblage.com

Assemblage Entertainment Private Limited 104, Marwah Complex, Off Saki Vihar Road, Krishanlal Marwah Road, Andheri East, Mumbai – 400 072, India

Cartoonist Pran, the man behind ‘Chacha Chaudhury’, is no more

One of India’s most successful Indian cartoonists Pran Kumar Sharma passed away on Wednesday (today) at the age of 75. Pran was the man behind the famous comic series Chacha Chaudhury. His others famous characters included cartoons like Shrimatiji, Pinki, Billoo, Raman, Channie Chachi among others.

He was born on 15 August, 1938 in the small town of Kasur, now in Pakistan. The family moved to Gwalior after partition of the country. He graduated with a Master of Arts (Political Science) degree and then completed a four-year course in Fine Arts from Sir JJ School of Arts, Mumbai.

Pran began his career in 1960 as a cartoonist for the Delhi-based newspaper Milap with comic strip Daabu. In 1969, he sketched Chacha Chaudhary for the Hindi magazine ‘Lotpot’, which made him famous.

“Art has visual, no words. Literature has words, no visual. Comics have words as well as visuals. This accounts for its popularity,” said the well known cartoonist who remained a craze among young children with his comic characters.

He received a Lifetime Achievement Award in 2001 from Indian Institute of Cartoonists. He was also included in People of the year 1995 by Limca Book of Records for popularizing comics in India.

Nick attributes ratings glory to growth of home grown IPs

Every Thursday broadcasters face the litmus test, when TAM releases its TV ratings for the previous week. The anxiousness which the broadcasters experience is no less than that of the school kid praying to simply pass in the examination.

Well, one such ‘kid’ is reaping the fruits of its constant push and attempt at engaging with its kiddie audience. The mainstay of the kids’ cluster from Viacom – Nick – has followed a very simple but effective strategy to slowly claw its way past competition to the top of the food chain in the past two weeks.

Speaking to AnimationXpress.com Viacom18 EVP and business head – kids cluster, Nina Elavia Jaipuria reveals: “A strategic summer and leveraging local franchises propelled our position to no. 1. I believe that the continuous growth of our two home grown IPs, namely Motu Patlu and Pakdam Pakdai, has really contributed to the boost in our standings.”

The kids genre generally faces a drop in ratings during the end July and early August period, mainly due to the reason that most kids are getting back into the groove of schools and other activities. But, the channel has continuously kept its numbers in check following a very simple strategy of keeping its audience engaged.

Jaipuria exults: “Motu Patlu’s’ contribution has grown threefold to 32 per cent in 2014. Similarly, ‘Pakdam Pakdai’s’ viewership has jumped to 12 per cent in 2014 from 6 per cent last year.”

According to TAM data provided by the channel, Nick was at number 3 for two consecutive weeks (27 and 28) in C&S 4-14 ABC All India market, with 200 and 210 TVTs respectively. Cartoon Network was (228 and 225 TVTs) and Disney Channel at (227 and 224 TVTs) were the top two players respectively.

Nick finally turned the tables in week 29 and 30 with 201 and 211 TVTs respectively. Though, there is only a marginal difference in TVTs between the top three players in any given week for this genre.

“The kids’ segment is much more competitive as compared to the GEC space, with the gap between the top 3-4 channels being very marginal. So it won’t be a surprise if Cartoon Network or Disney triumphs in the coming weeks, but yes Nick has been doing some great things and deserves the pole position as of now,” says a media observer.

The channel in the recent past has targeted popular touch points frequented by kids, and carried out numerous mall activations and meet and greet with Motu Patlu in leading malls of Mumbai and Delhi. Apart from this, it has also begun a robust ‘Back to School’ campaign recently, targeting nearly 600 schools across 19 cities in the next 6-8 weeks. This new campaign will get its three musketeers: Motu Patlu, Pakdam Pakdai and Ninja Hattori out of television to welcome the school kids with a bang!

Speaking about the campaigns, Jaipuria expounds: “The Nickelodeon franchise believes in the touch, play and feel mantra and keeping this at the core of all that we do, we have taken the adorable Nickelodeon and Sonic characters out of the television sets and brought them into the real, day to day environment of the kids. With this large experiential campaign we are sure to bring more laughter and fun to school time.”

Nickelodeon will host fun activities inculcating values around friendship and team-building, characteristics that are synonymous with the Nicktoons. The channel takes the campaign on-air by inviting kids to watch the channel from 6:00 pm to 7:30 pm, answer simple questions and win exciting Nick goodies. The channel is also airing fresh episodes of the three light hearted comedy shows to entertain kids when they get back home from school.

“With the channel really growing in its reach and time spent, apart from being number one for the past two weeks, we have even hiked our ad rates by 15-20 per cent and receiving good traction from the advertising community as well,” she adds.

It certainly reflects with the ‘Nickelodeon Class Mein Blast’ campaign being co-presented by Ranbaxy Chericof with associate sponsors Hajmola Chuzkara, Dabur Red Toothpaste and Act II and ‘Sonic Be the Ranger’ campaign having Dabur Red Toothpaste and Act II on board as associate sponsors.

Having three local franchises has meant that the channel is content agnostic and is not dependent on any one show or franchise for its viewership numbers. Jaipuria also believes that the prospects are bright for the local franchises in the area of licensing and digital marketing. “We are offering content to kids with depth and width of characters. By having three key local franchises besides quality international content, we have ensured that the channel is not dependent on any one property for viewership,” she states.

According to the Ormax Small Wonders study on kids, ‘Motu’ is the third most liked character among kids in the 6-14 age groups. In its last round, ‘Motu’ was 18 on the list. This goes on to show the growth that the character has seen in the last six months. Currently eight of the top 20 characters are from the shows running on Nickelodeon.

“Getting to the top is easier than staying there, but we are investing in our franchises, we are also engaging with our audience in the right manner and looking at avenues to better monetise to keep growing not only as a channel but also create a fertile ground for the genre to grow,” ends Jaipuria.

BeyondBlue exposes the Invisible Discriminator

beyondblue, the Australian mental health organisation, has launched a new national anti-discrimination campaign highlighting the impact of racism on the social and emotional wellbeing of Aboriginal and Torres Strait Islander people. The “Stop Think Respect” campaign uses online, television, digital poster and social media to raise awareness of the impact of subtle and casual racisim on mental health. The television commercial at the centre of the campaign shows the “Invisible Discriminator” encouraging Australians to treat others differently because of the colour of their skin.

BeyondBlue Invisible Discriminator

Actors from ‘The Invisible Discriminator’ talk about everyday experiences of racial discrimination, which closely mirror some of the scenarios depicted in the campaign.

The campaign aims to reduce the impact of interpersonal discrimination on Aboriginal and Torres Strait Islander people by raising awareness among non-Indigenous people and challenging them to question their own behaviour and expressions of racial discrimination, particularly subtle racism. Advertising targets non-Indigenous men and women aged 25-34, with the secondary target audience of 35-44 year olds. Creative work focused on people in these age groups with particular mindsets – those who do not consider themselves to be racist and who want to be seen as tolerant, but may engage in subtle acts of discrimination, believe negative stereotypes, tell racist jokes, or make insensitive or offensive comments out of fear, ignorance or habit.

Credits

The Discriminator campaign was developed at Marmalade by executive creative director Neil Mallet, creative director John Akritidis, director of client service Lisa Gumbleton, senior account manager Hayley Sims and producer Beaver, working with BeyondBlue general manager marketing and communications Janine Scott, major campaigns advisor Rhiannon Bell and project manager Sarah Squire.

Filming was shot by director Corrie Jones via Guilty with director of photography Shelley Farthing-Dawe and producer Rohan Timlock.

Post production was done at Cutting Edge by editor Billy Browne, colourist Martin Greer, online editor Viv Baker and post producer Bronwyn Ketels.

Sound and music were produced at Final Sound by composer Paul Ruske, sound designer Craig Conway and producer Laura Hesse.

See No Evil Tonight

Tonight, London! See No Evil presents and evening with illustrator extraordinaire Dan Woodger.

The Visual Microphone: Passive Recovery of Sound from Video


The Visual Microphone: Passive Recovery of Sound from Video
by:
Abe Davis
Michael Rubinstein
Neal Wadhwa
Gautham J. Mysore
Fredo Durand
Wialliam T. Freeman

Project webpage:
http://people.csail.mit.edu/mrub/VisualMic/

KIDS REACT TO TYPEWRITERS


Typewriter Bonus Video on REACT Channel: COMING TUESDAY
NEW Vids Sun,Thurs & Sat! Subscribe: http://bit.ly/TheFineBros
Watch all main React Episodes: http://goo.gl/4iDVa
Subscribe to our new REACT channel! http://goo.gl/47iJqh

The kids play with another old piece of technology, typewriters! Find out if they can figure out how it works.

Watch More Kids React to Old Technology!
Kids React to Rotary Phones – http://goo.gl/ZVHZtZ
Kids React to Walkmans – http://goo.gl/2sWd8g
Kids React to Old Computers – http://goo.gl/J8cGH8
Kids React to Game Boy – http://goo.gl/6ThrSD

Created and Directed by Benny & Rafi Fine (The Fine Brothers)
MAIN CHANNEL: http://www.youtube.com/thefinebros
SECOND CHANNEL: http://www.youtube.com/thefinebros2
REACT CHANNEL: http://www.youtube.com/REACT
FACEBOOK: http://www.facebook.com/FineBros
TWITTER: http://www.twitter.com/thefinebros
INSTAGRAM: http://www.instagram.com/finebros
GOOGLE+: http://www.google.com/+thefinebros
VINE: https://vine.co/TheFineBros
IPHONE APP: http://itunes.apple.com/us/app/the-fine-brothers/id398889334?mt=8
AWK PODCAST: http://tinyurl.com/awkpodcast

SEND US STUFF:
TheFineBros
P.O. BOX 4324
Valley Village, CA 91617-4324
—————————————————————-
This episode featured the following amazing kids!
NOTE: Kids that are technically ‘teens’ will remain on ‘Kids React’ until they enter high school.
Lucas, age 6
Evan, age 7
Emma R., age 8
Maxim, age 8
Samirah, age 8
Dash, age 10
Shannon, age 10
Jayka, age 11
Elle, age 12
Dylan, age 13
Troy, age 13
——————
If you see this, type “KIDS REACT FTW!” in the comments – and please LIKE/FAV!

Music by Joseph Carrillo
http://www.youtube.com/houseofblackbirds

Additional music:
http://www.incompetech.com
————————————-

KIDS REACT #109 – Typewriters
Kids React to Typewriters

© 2014 Fine Brothers Properties
This format and title of this program is protected under Copyright and Trademark Law and may not be emulated or re-created in any way without express consent in any territory worldwide.

The Journey of the Beasts


The Journey Of The Beasts Co-Produced by www.Titus.de A film by www.Sebastian-Linda.de – FB: http://on.fb.me/1xVxHAX
 “24 years ago I saw the first Skateboarder in my life. Since that day I had the dream of being a Skateboarder. 24 years later we took our Skateboards and travelled to the other side of the world, to create that dream for someone else.” Sebastian Linda OCTAVIO TRINDADE – RICHARD NAUMERTAT – TOM KLEINSCHMIDT – ERIK GROSS – DAVID RADERECHT – 
THOMAS MEINEL – VLADIK SCHOLZ – CHRISTIAN DÖBRICH – STEFFEN KRONES – JULIUS DITTMANN – SEBASTIAN LINDA – SUNOTO Stills by www.erik-gross.net FB: http://on.fb.me/WVITmd Bali Timelapse Shots
Daniel Kelly Brown – 
http://www.danielkellybrown.com/ Jakarta Timelapse Shots – 
Iphelo Lastiko&Rama Sutjipto
 Thanks to Laksama Skateboarding and Kieron Brodie 
Laksamana Skateboards
 https://www.facebook.com/LaksamanaSkateboards Temple music by Fuzz Me https://soundcloud.com/fuzz-me , https://www.facebook.com/FuzzMe?fref=ts Music will be updated within the next days.
 City Part: 
Thanks to Indonesia, Bali and all the happy people on our trip. Mr. Elektro will also be released within the next days. Share for the love of skateboarding and the freedom our generation has. Please do not use any footage in musicvideos, remixes or that kind without asking or licensing. Shot on Fs700
Canon 5d Mark III Raw
Lumix Gh3 Canon Lenses
Samyang 14mm 2,8
Canon 24mm 1,4 L
Canon 50mm 
Canon 100mm 2,8 Macro Lumix Lenses