Irmak Arkman: GRID Main Titles

It has been a great year so far for title sequences, add another to 2013: Directed by Irmak Arkman, Main Titles for GRID, Digital Culture and Moving Images Festival.

Istanbul has become an exciting new destination for art and design of late; this new festival aims to celebrate that development with a fitting new format that helps facilitate networking and collaborations. Hopefully, the festival will earn itself a good place in the usual circuit of European design festivals helping further integrate Istanbul with the European design scene and providing easy access for creative professionals from Balkans, Middle East and beyond.

GRID will create an important platform for training and networking providing designers, artists, advertising and cinema professionals of Turkey the chance to get together and benefit from the experiences of the best names over a broad spectrum of design –ranging from web design to typography, illustration to post-production, interaction and experience design to social media campaigns. Meanwhile, it will provide international ad and design community the chance to get to know better the much-coveted Istanbul scene and make valuable contacts there.

The festival will have two editions every year –one in spring and the other in fall. The line-up for the second edition will take place in next fall.

gridthefestival.com

Main Titles Credits:

Direction & Design: Ouchhh
Director: Ferdi Alici
3d Artists and Designers: Bahadir Dagdelen, Caglar Ozen,
Ferdi Alici, Emre Onol, Yusuf Emre Kucur, H. Kerem Kose,
Roto Artists: Selay Karasu, Ozgur Alici
VFX Technical Director: Caglar Ozen
Typography: Eylul Duranagac
Sound Design: Selcuk Can Guven, Ferdi Alici
Project Manager: Dilan Regal
Video Production Director: Dilek Altan
Models: Meltem Bakan, Robbie-Lee Valentine
Hair: Fikret Tanr?verdi
Make-Up: Meltem Açmazzambak
Clothes by Nu

ouchhh.tv

Festival organization: Kurye Video and Grid ?stanbul

MAKE: Invisible To You

New work from Minneapolis based MAKE: animated flashbacks for the Documentary Invisible To You, a unique pairing of animation with sensitive content.

Google “Project Loon”

Mixtape club created this simple, creative and effective video for the new Google’s project called “Project Loon“, The idea is to have hundreds or more of high-pressure balloons floating around our planet providing Internet for all.

Imaginary Forces: Lexus Intensity

Imaginary Forces directors Michelle Dougherty and Karin Fong deliver a visceral, mind-bending ‘feeling’ in the new :45 “Intensity” for Lexus out of DentsuBos, Toronto. Produced for the Canadian market, the spot artfully visualizes an exhilarated mindscape, stimulated by driving the muscular new Lexus IS.

Says Dougherty, “We wanted to affect viewers in a more visceral way than the more traditional approach—using images evoking power and energy, butwith an element of fun and the unexpected.” Adds Fong, “The idea was to play up the senses. We deliberately shot the car and a mix of elements to create an eclectic mix that together capture the excitement of driving this car.”

“Intensity” opens on an IS speeding down a highway, before jolting inside the mind’s eye of its contented driver. Rapid-fire images fill the frame, delivering a pulsating visualization of the exhilarating driving experience. The sensory journey pitches forward, reveling in speeds akin to the most agile mammals and the feeling of leather as soft as a feminine palm. The senses collide, launching the driver into a driving experience so vivid, it feels as though they are, “Driving In Every Sense.”

A Product of Imaginary Forces

Top entertainment studios, global brands and A-list agencies tap Imaginary Forces (IF) to find new ways to engage and inspire audiences. IF’s diverse talent pool of artists and creative professionals bring elite conceptual design solutions to projects in commercials, digital media, feature films and film marketing, television and architectural spaces.

Underlying each endeavor is their passionate belief that no project is too large, too small or too complex to benefit from beautiful and inventive design.

The innovative studio has garnered numerous advertising industry awards as well as multiple Emmy Awards including an Emmy for their iconic titles work on AMC’s smash drama series Mad Men.

Credits:

Client: Lexus Canada

Title: “Intensity,” :45/:30/:15

Airdate: Currently airing

Agency: DentsuBos, Toronto

Agency Producer: Dena Thompson

Agency Creative Director: Andrew Manson

Agency Art Directors: Steven Kim

Agency Copywriter: Greg Frier

Production Company: Imaginary Forces

Directors: Michelle Dougherty & Karin Fong

Executive Producer: Ben Apley

Producer: Keith Bryant

Designer: Rob Bolick

Animator: Mike Cahill, Kim Im, Eric Demeusy, Hunter Thompson

Illustrator: Pete McDonald

Editor: Danielle White

Inferno Artist: Rod Basham, Phil Man

Coordinator: Joseph Abou-Sakher, Ryan Speers

Storyboard Artist: Bernard Custodio, Vincent Lucido

Audio Mix: POP Sound, L.A.

Wriggles & Robins: Travis “Moving”


London-based Tom Wrigglesworth and Matt Robinson, aka Wriggles & Robins, create this lovely in-camera music video for Travis’s Moving. On a chilly chilly set, the band’s breath reveals animations within a projector beams.

My favorite part? The simple staircase where it’s hard to tell if the dimensionality is in the animation or an ode to Anthony McCall‘s volumetric light.

The video is based on a concept explored in Wriggles & Robins’ short film, Love is in the Air. There’s nothing quite like real light interacting with fluid dynamics to remind you the real world is magic.


Credits
Directed by Wriggles & Robins
Production company: RSA
Projected Animation: MPC
EP: Tracy Stokes, Richard Flintham, Casper Delaney
Producer: Noreen Khan
Online Producer: Alannah Currie
DP: Luke Palmer
Editor: Ben Campbell at Cut and Run
Lead Animator: Bernat Amengual
Sound Mix: Phil Bolland at 750mph
Special thanks to MPC, Panovision, The Khans & Shepperton studios

Posted on Motionographer

Dr. Easy Vision Tests

dr-easy

Password: cantor

Shynola has been releasing some clever movie marketing for their forthcoming feature, “The Red Men.” The latest is a research film from Monad Life Science, creators of the fictional Dr. Easy robot at the center of the film’s story. The film serves the dual purpose of building the backstory behind the Dr. Easy robot while also showing off the cool machine vision system Shynola has dreamed up.

In case you missed it, here’s a short film/prologue for The Red Men.

Posted on Motionographer

Digital Currency and You.

As our industry changes, it’s important to keep an eye on how trends in the wider world can affect us. While Motionographer does not specifically endorse companies or products, we do like to occasionally share interesting developments.

Our creative world is becoming more international than ever. Where entire jobs used to be done at huge studios, small teams around the world now collaborate.

But when it comes to getting everyone paid, the global financial system hasn’t kept up. International money transfers are expensive, slow, and generally a hassle for everyone involved.

There may be a solution on the horizon. Digital currencies like Bitcoin, LiteCoin, and Ripple are completely re-imagining the idea of money – and they have the potential to make it easier to settle up anywhere in the world.

Today, to pay an artist internationally, a studio either needs to send an international wire transfer – which is expensive, slow, and often requires a trip to the bank, or use a service like PayPal – which usually charges a high fee (3-4%) to the artist getting paid. And in some countries like Argentina, currency controls make it almost impossible for an artist to receive money from overseas without having a foreign bank account.

Soon, the process may get  easier – and cheaper. Studios will be able to go online and use a small app or encrypted website to transfer digital currency anywhere in the world with almost no transfer fees – far less than 1%. And the process will only take minutes.

Digital currency has several important potential advantages over the current systems. Transfers are fast, inexpensive, and incorporate strong cryptography that makes them anonymous. Digital currency is also immune to the capital controls that plague many developing countries.

It’s important to keep in mind that this is a work in progress, rather than an alternative that is ready today.

Converting from digital currency into “old” money – dollars, euros, pesos, etc – is still harder than it should be. The exchange rates between digital currencies and real currencies can still go through big swings, and digital currency is similar to cash – if you lose the file, or forget your cryptographic key, it’s gone. There’s no bank to call for customer service.

Today, digital currency is no longer purely experimental – but not quite mainstream. It represents a cool attempt to bring the ideas of open architectures, distributed networks, and cryptography to money. In the larger perspective, it represents a shift away from global dominance by governments and banking conglomerates to a distributed financial system.

Digital currency could one day become a faster, cheaper, and more secure way to get paid for international work. It’s something every artist should keep an eye on.

To learn more, check out these links:

  1. Bitcoin
  2. LiteCoin
  3. Ripple

Posted on Motionographer

Digital Kitchen: LAX

Some beautiful work from Digital Kitchen: LAX – Bradley International Terminal. “For the epic digital landscape in LAX’s new Bradley International Terminal, we created engaging content at the intersection of sculpture, story and brand.” Read more on the DK site.

Psyop: Jack Daniels ~ Swarm

The latest work from Psyop for Jack Daniel’s Tennessee Honey: Swarm. Together with Arnold Worldwide and Smuggler, Psyop developed a spot that features an unstoppable force of CG bees on the hunt for a bottle of Tennessee Honey.

“Shooting on the Warner Bros backlot allowed us a lot of control over the shots,” commented Psyop Creative Director, Laurent Ledru. “Working with Arnold and Smuggler made for a smooth production, and we were able to get what we needed in camera with the expert eye of Director of Photography, Robert Elswitt.”

The new spot was first pre-released via Twitter/Facebook and garnered more than 10 million impressions before ever hitting the TV waves.

“’Swarm’ is an evolution of the original King Bee launch spot, we wanted the new spot to demonstrate the many fans that Tennessee Honey has acquired throughout the year,” said Jack Daniel’s Tennessee Honey Senior Brand Manager Casey Nelson. “King Bee is back with his swarm – his followers.”

“Swarm” has aired on NBA and NHL playoff games, late night TV, sports and lifestyle programming. Jack Honey and the “Swarm” TV spot will be back on air three more times this fiscal year in support of the other Jack Daniel’s Tennessee Honey program periods.
*Nielsen: Total US FDL, 52 weeks ending 5.27.13

Autonomy

M&C Saatchi commissioned Lucas Zanotto to create this powerful art film for the exhibition called “The House of Peroni“.
Music and Sound Design by David Kamp
Produced by Troublemakers

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